Online Business Is About Creating Value

<h1>Online Business Is About Creating Value</h1>Author: <a title="Mark Kimathi" href="http://www.articlesbase.com/authors/mark-kimathi/7966.htm">Mark Kimathi</a> In the report "The Rebirth" by John Reese, a veteran internet entrepreneur, he reminisces of how he built a top 500 most visited website in the world. As a result of the traffic, he attracted several contracts of over half a million dollar a year each, for adverting on his website. Then one day he woke up to phone calls one after the other from his advertising clients. There were all calling to inform him of a breach of contract. They explained that they were canceling all their commitment with him and if he wanted he would go ahead and sue them. But they also noted there was nothing left to sue for. Driven by mostly flawed business models, the infamous online bubble burst was here. Millions of dollars were lost. 
 
Mr. Reese has since reinvented himself to one of the most successful and popular internet business men in the world. But the disease that hauled the whole of the last century's internet economy into a nose dive is still much alive. Indeed the disease is no different from the recent vibrant schemes of "investing" (sic) that have mushroomed in the country, which the media oft refers to as pyramid schemes. 
 
There is such an inherent desire in the human species to get something for nothing, defying many natural laws. Whatever goes up comes down; action reaction; for a harvest you need a seed, just to name a few. But as we know, if you kept throwing stones long enough at a target blindfolded, you will one day hit it. It really takes numbers to take advantages of lapses in natural order. And if there is one thing that can deliver numbers in the business sense it is the internet. 
 
A case is recounted, where an individual would blast 30 million emails to make 3,000 sales. This conversion ratio of one percent of one hundredth is a redefinition of dismal. And that such an individual would still refer to themselves as a business person without batting an eye-lid is a wonder. Today with CANSPAM regulation that makes sending unsolicited emails illegal, this game will land you in jail easy. 
 
A happy customer is one that gladly parts with a form of value called money to get a perceived greater value of a good or service. That business is about creating value should never escape an internet entrepreneur; and this is why. To quote the late Gary Harlbert, one of the top copywriters of recent times, "Business is three things, a product (value), a pitch and a delivery system." The internet is simply a delivery system. But due to its agility, it does provide in more ways than one an unprecedented level of opportunity. An array of of business models can be developed and run online with very low cost. And these models vary from illegal ponzi and pyramids to astute businesses like ebay. But it is the grey models in between these two that tend to be hazy. This makes it easy to pick a model that does not add value to your customer. As we noticed with arbitraging Adsense, this will not be sustainable.About the Author: The author recommends an All-in-One Small Online Business solution by <a href="http://www.health-emark.com/Site-Build-It-Review.html" />SiteSell.com</A> called Site Build It . Get a detailed <a href="http://www.health-emark.com/Site-Build-It-Review.html" />Site Build It Review</A> here.Article Source: <a href="http://www.articlesbase.com/">ArticlesBase.com</a> - <a href="http://www.articlesbase.com/online-promotion-articles/online-business-is-about-creating-value-532218.html" title="Online Business Is About Creating Value">Online Business Is About Creating Value</a>

In the report "The Rebirth" by John Reese, a veteran internet entrepreneur, he reminisces of how he built a top 500 most visited website in the world. As a result of the traffic, he attracted several contracts of over half a million dollar a year each, for adverting on his website. Then one day he woke up to phone calls one after the other from his advertising clients. There were all calling to inform him of a breach of contract. They explained that they were canceling all their commitment with him and if he wanted he would go ahead and sue them. But they also noted there was nothing left to sue for. Driven by mostly flawed business models, the infamous online bubble burst was here. Millions of dollars were lost.

Mr. Reese has since reinvented himself to one of the most successful and popular internet business men in the world. But the disease that hauled the whole of the last century's internet economy into a nose dive is still much alive. Indeed the disease is no different from the recent vibrant schemes of "investing" (sic) that have mushroomed in the country, which the media oft refers to as pyramid schemes.

There is such an inherent desire in the human species to get something for nothing, defying many natural laws. Whatever goes up comes down; action reaction; for a harvest you need a seed, just to name a few. But as we know, if you kept throwing stones long enough at a target blindfolded, you will one day hit it. It really takes numbers to take advantages of lapses in natural order. And if there is one thing that can deliver numbers in the business sense it is the internet.

A case is recounted, where an individual would blast 30 million emails to make 3,000 sales. This conversion ratio of one percent of one hundredth is a redefinition of dismal. And that such an individual would still refer to themselves as a business person without batting an eye-lid is a wonder. Today with CANSPAM regulation that makes sending unsolicited emails illegal, this game will land you in jail easy.

A happy customer is one that gladly parts with a form of value called money to get a perceived greater value of a good or service. That business is about creating value should never escape an internet entrepreneur; and this is why. To quote the late Gary Harlbert, one of the top copywriters of recent times, "Business is three things, a product (value), a pitch and a delivery system." The internet is simply a delivery system. But due to its agility, it does provide in more ways than one an unprecedented level of opportunity. An array of of business models can be developed and run online with very low cost. And these models vary from illegal ponzi and pyramids to astute businesses like ebay. But it is the grey models in between these two that tend to be hazy. This makes it easy to pick a model that does not add value to your customer. As we noticed with arbitraging Adsense, this will not be sustainable.

The author recommends an All-in-One Small Online Business solution by SiteSell.com called Site Build It . Get a detailed Site Build It Review here.

Rate this Article:

0 / 5 stars - 0 vote(s)

Re-Publish

Article Source: http://www.articlesbase.com/online-promotion-articles/online-business-is-about-creating-value-532218.html

Article Tags: Internet Business, Online Business

Related Videos
Related Articles
Ask / Related Q&A

Play

Small Business Stories - The Gift and Home channel

Play

Five Ways to Succeed on The Web During a Recession

Play

How to Increase Internet Traffic with Twitter

Play

Understanding Keyword Research Concepts in Online Marketing by SearchMarket

Play

Taking Your Business Online

Latest Online Promotion Articles
More from Mark Kimathi

Website Promotion-Don't Buy Website Traffic Until You Read This

By: Paul Profitt | 12/11/2009
You may have already noticed that getting your first website up and running is relatively easy. The hardest part is getting a steady flow of interested visitors ready to buy what you are selling. One of the cheapest and most controversial ways of attracting visitors to you're website is to use "TRAFFIC EXCHANGES"

Massive List Building Secrets -Generate Tons Of Leads Automatically With the Power of Google AdWords

By: David Gange | 12/11/2009
Pay per click or Adwords as it is sometimes known is where you spend money in return for classified ad positions within the search engines. You place a bid for a spot within the search engine. The greater your ad is (more relevant), the more you will spend, the higher your classified ads will pop up on the search engines.

Massive List Building Profits - Instantly Explode Your List While You Sleep!

By: David Gange | 12/11/2009
Do you want to know the secrets that all the 'gurus' make use of to produce massive money online? It is of course list building on a massive scale. Owning your own enormous receptive double opt-in list of subscribers could effect in gigantic paydays for you, whenever you like it. So it unquestionably pays to make list building top priority for your online business. If you focus primarily on list building and building a relationship with your potential customers, success is just around the corner

Create A Viral Traffic Explosion! But How Does It Work?

By: David Gange | 12/11/2009
Viral traffic, also identified as “word-of-mouth advertising,” is a lot larger and greater meaning as soon as we start dealing with an online business. Whilst “word of mouth” travels fast in real life, it travels at the speed of light online thus creating huge amounts of traffic for your website.

Money Money money but How

By: Max Conway | 12/11/2009
Working on one job on this present economy isn't really enough and many folks route on making money on the side to support themselves and their families. Many folks moonlight to be able to earn and pay their bills, insurance and basic daily wants. making money on the side is simple with the utilization of resources like our talents, abilities and capability. There are so many tactics that we can make cash, it can be thru your gif...

The Website WOW Factor

By: Rick Vidallon | 12/11/2009
The measure of success – the difference between a killer website design and a standard, ho-hum website design, is the WOW factor. When someone looks at your website do you want them to say, “gee, that really looks nice.’ Or do you want them to say, “Wow!” There are 7 different steps in helping you command the WOW factor.

The benefits of a self-hypnosis course

By: Hugh Lara | 12/11/2009
Benefits of a self-hypnosis can be used in all sorts of ways, as a positive influence in your life. It can help you examine yourself, your personal issues and the sources of deep-rooted anxieties, and it may be employed as a tool to help you make all sorts of changes to oneself for the better. People have used self-hypnosis to help them shed the pounds, overcome tension, beat exam stress or smoking, and for all sorts of personal and ther...

Men's Diamond Bracelets

By: IcedTime.com | 11/11/2009
Icedtime.com launched men’s collection of diamond jewelry including men’s diamond bracelets, men’s diamond rings, men’s diamond crosses. Men’s diamond bracelets at icedtime.com are unique combination of modern, traditional and inspirational hip-hop inspired jewelry

The Ultimate Internet Business Mistake

By: Mark Kimathi | 08/09/2008 | Online Promotion
This was the source of an informal list of "16 mistakes start-ups make", since expanded to 17.

How to Increase Value Online

By: Mark Kimathi | 28/08/2008 | Marketing
The internet is an agile platform for doing business. Indeed it is arguably the only platform that nearly anyone with little knowledge and effort can even make money without investing a shilling in their online venture.