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Postcards are an inexpensive and effective method for promoting your professional services. You can use postcards to promote special deals, seasonal sales, or simply keep your brand in front of your customers on a regular basis.
The front and the back of a postcard have unique purposes in the promotion process. It is not uncommon to see amateur postcards circulating that have confused when to use what and where. Here are a few tips for professional printed postcards:
Bleed
Make sure that the graphics and pictures on the front of your card print all the way to the edge. This is accomplished using bleed, or printing beyond the edge of the expected card area. It makes your postcards looked cheap when there is an uneven, bright white line running along the edge of the postcards.
Too much content
It is easy to get carried away and put too much content on the front of your custom postcards. While you do want your customers to have as much information as possible, reserve its details for the back of the card. The front of the card should provide basic information with catchy graphics.
Contact information
Believe it or not, postcards actually get sent out without the appropriate contact information. Unless you are strictly running a retail location, include more than a mailing address. Website information, email addresses, and at a minimum, a phone number are necessary.
Branding blunders
You can over or under brand postcards. It is very important to include your branding information, such as a logo. Don't omit this all together for the sake of the message on the card. On the other hand, do not take up too much room with your logo either.
Customers first
Make sure that your postcards are appropriate for your customers. If you serve customers that are 70+ years old, consider a friendly greeting to let them know you care. But if your customers are under 20 years old, then you may want to consider a message that is more humorous. Ultimately, knowing your customers and what they expect is key to professional postcard printing>.
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