SEO | Bottom of 1st SERP, or top of Second?

<h1>SEO | Bottom of 1st SERP, or top of Second?</h1>Author: <a title="TheBrainchild" href="http://www.articlesbase.com/authors/thebrainchild/287203.htm">TheBrainchild</a> Search engine optimization techniques/beliefs have been debated for many years, since SEO’s conception, though a new topic has been bothering me for quite a few weeks now.   When viewing website results in search engines, let’s say Google for this example, visitors put more strength in websites that a) appear on the first page and b) appear towards the top of the page. This relates back to Pavlov’s salivating dog experiment — search engine algorithms have trained us to react in this manner. Websites that are more reliable, relevant and popular rank higher in search engines and over time we have become accustomed to looking at the the first page of search engine result pages (SERPS). As one scans through results (from top to bottom) importance, reliability, relevancy and other factors exponentially decrease. Simply said, the listings on the top of the page have more “strength” in the eyes of humans compared to results that appear towards the bottom of the page. After scanning through irrelevant listings on top, interest/retention diminishes and users will either enter a new search query or go to the second page. Now, this is where the fun comes in… Is it better to have a website appear on the bottom of the first page or on the top of the second page?  Personally, I believe search engine users feel a re-birth, or enlightenment, when clicking to the second page and seeing fresh, new results. This leads me to believe that positioning a website on the top of the second page for competitive keywords may be more beneficial than being on the very bottom of the first page.  I will be researching this topic more in-depth and will share my thoughts when I come to a final conclusion.    Sincerely, Aaron SchoenbergerAbout the Author: The Brainchild Group - <a href="http://www.thebrainchildgroup.com">Internet Marketing Company</a> specializing in <a href="http://www.thebrainchildgroup.com/blog/2009/11/los-angeles-seo-company/">Professional SEO,</a> Website Design, Online Marketing Campaigns, Restaurant Marketing, Law Firm MarketingArticle Source: <a href="http://www.articlesbase.com/">ArticlesBase.com</a> - <a href="http://www.articlesbase.com/online-promotion-articles/seo-bottom-of-1st-serp-or-top-of-second-1459471.html" title="SEO | Bottom of 1st SERP, or top of Second?">SEO | Bottom of 1st SERP, or top of Second?</a>

Search engine optimization techniques/beliefs have been debated for many years, since SEO’s conception, though a new topic has been bothering me for quite a few weeks now.

When viewing website results in search engines, let’s say Google for this example, visitors put more strength in websites that a) appear on the first page and b) appear towards the top of the page. This relates back to Pavlov’s salivating dog experiment — search engine algorithms have trained us to react in this manner. Websites that are more reliable, relevant and popular rank higher in search engines and over time we have become accustomed to looking at the the first page of search engine result pages (SERPS).

As one scans through results (from top to bottom) importance, reliability, relevancy and other factors exponentially decrease. Simply said, the listings on the top of the page have more “strength” in the eyes of humans compared to results that appear towards the bottom of the page. After scanning through irrelevant listings on top, interest/retention diminishes and users will either enter a new search query or go to the second page.

Now, this is where the fun comes in… Is it better to have a website appear on the bottom of the first page or on the top of the second page?

Personally, I believe search engine users feel a re-birth, or enlightenment, when clicking to the second page and seeing fresh, new results. This leads me to believe that positioning a website on the top of the second page for competitive keywords may be more beneficial than being on the very bottom of the first page.

I will be researching this topic more in-depth and will share my thoughts when I come to a final conclusion.

Sincerely,

Aaron Schoenberger

The Brainchild Group - Internet Marketing Company specializing in Professional SEO, Website Design, Online Marketing Campaigns, Restaurant Marketing, Law Firm Marketing

Rate this Article:

0 / 5 stars - 0 vote(s)

Re-Publish

Article Source: http://www.articlesbase.com/online-promotion-articles/seo-bottom-of-1st-serp-or-top-of-second-1459471.html

Article Tags: Internet Marketing, Search Engine Optimization, Los Angeles, Web Marketing, Search Engine Marketing, Online Advertising, Ca, The Brainchild Group

Related Videos
Related Articles
Ask / Related Q&A

Play

Organic Vs. Paid Search Engine Optimization

Play

How to Get Your Website Showing up on Search Engines

Play

Why Choose Canpages as a Search Engine

Play

How to Customize Your Own Search Engine

Play

How to Use Links for Search Engine Optimization

Latest Online Promotion Articles
More from TheBrainchild

Attraction Marketing Website - How To Kiss Rejection Goodbye In MLM

By: Dean Caporella | 09/12/2009
How important is an attraction marketing website in today's networking environment? The truth is, without one you are basically on the back foot and your competitor's will definitely have the jump on you.

Holiday Sale on Designer Kids Clothes

By: Boutiqueforchildren | 08/12/2009
* Boutique For Children specializes in high-end clothing, footwear and accessories for children of all ages and feature designers such as Armani Jr., John Galliano, Burberry Kids, Roberto Cavalli, UGG and many others. Boutiqueforchildren offers special holiday sales for its customers. Boutiqueforchildren lists Roberto Cavalli boys and girls collection on 25 % off, Monnalisa on 20% off, Replay is 50% off and Diesel is 25% off

Cleaning to Eliminate Viruses and Bacteria’s: the First Line of Defense

By: Manuel Desousa | 08/12/2009
The threat of any Viruses or Bacteria is scary, but there are plenty of preventative measures we can take to decrease the chances of contracting it. Cleaning regularly, covering our mouths when we cough, and staying home when we are sick are all recommended by the Centers for Disease Control and Prevention. However, using a disinfectant that kills these threats is the best way for preventing the spreading. That’s why M. Hamilton distributes Maxima, a hospital grade disinfect.

How you can build referrals for your business

By: Kausar Khan | 08/12/2009
It is tough work to start a business from scratch and build it through all the hurdles to become a big reputable company. Selling is always the toughest part because it is always demanding new, fresh, unique ideas and contents on regular basis.

UGG Shoes-Many Popular And Comfortable Styles For You

By: nicehandbag | 08/12/2009
UGG Shoes-Many Popular And Comfortable Styles For You

Learn How To Make Money On Ebay for Free, Don’t Get Scammed Into Paying for How To Make Money On Ebay Products

By: Jeff Gribbs | 07/12/2009
How many times have you seen e-books and other digital products offering you the secrets behind how to make money on ebay for some ridiculous price? What if you could learn how to make money on ebay for free instead of buying some lame product?

The main reason why so many fail in affiliate marketing

By: Julius Floyd | 07/12/2009
More and more people are getting attracted into the way of affiliate marketing and you could be one of them. Indeed, affiliate marketing systems like Zero Cost Profits is a powerful weapon to create full-time income online. It is reasonable agreement between the Merchandise and his partners who both benefit from each sale materialized. As in other companies, a huge proportion of the profits in affiliat...

Learn How to get $20 of Free Pay Per Click Advertising - Free PPC

By: Kevin Laurentian | 07/12/2009
Learn how you can bring highly targeted traffic to your website or affiliate campaigns with free PPC.

Why Are Blogs Best For SEO?

By: TheBrainchild | 01/12/2009 | Online Business
The question comes up over and over again — why are blogs more SEO-friendly than websites? What makes them so special? This article touches on some of the benefits of blogs and why they rank much better than most websites.

Self-Host Blog or Setup Blog on WordPress.com?

By: TheBrainchild | 01/12/2009 | Blogging
Many clients come to me and ask whether they should host a blog on their own server or setup a free blog via WordPress, Blogspot or other platforms. Since this question has been asked time and time again, I have decided to write a blog post on the topic. I literally receive 5-10 inquiries per week about such, and this will hopefully put the issue to rest once and for all.

Photo SEO | How to Optimize Images for SEO

By: TheBrainchild | 01/12/2009 | SEO
Outside of conventional, onsite and offsite SEO, many developers and marketers fail to realize the importance of search engine optimization for photos. Gaining traffic and business from image optimization helps tremendously, especially given the small amount of work involved.

SEO Tips for Beginners - Where to Start

By: TheBrainchild | 28/11/2009 | Marketing Tips
You’ve landed on this article and I assume you’re interested in internet marketing, namely search engine optimization (SEO). Congratulations! Hopefully this topic will change your life as it has for me. SEO and internet marketing in general have been my passion for over 10 years and, as the world becomes more e-centric, the internet is becoming more important by the day. For this reason, now is the time to become familiar with SEO, even if it’s on a very basic level.

Search Engine Optimization (SEO) for Real Estate Brokers | Why?

By: TheBrainchild | 14/11/2009 | Marketing
Search engine optimization for realtors is a timeless, functional, and very cost-effective marketing medium. SEO focuses on organic search results and placing websites/listings on the first page of such results, which provides more exposure, increased traffic, and most importantly — increased sales.

Loft Marketing, Real Estate Marketing w/ the Internet

By: TheBrainchild | 14/11/2009 | Internet Marketing
Loft marketing, especially given the style/price of most lofts currently on the market, is heavily geared towards the younger, hip, middle to upper-class crowd. Urban executives, creatives and green enthusiasts have always been fond of lofts, and often find their dream homes through persistent online research. Finding that one special property is very difficult; sometimes it actually feels never-ending.

Restaurant Marketing w/ Blogs + Other Social Media

By: TheBrainchild | 14/11/2009 | Marketing
Most businesses, especially restaurants, have a difficult time directly connecting with customers, and all patrons know is what they see in the dining room. This is their perception of a restaurant. I myself, as a true gastronome, want more. Much more. Luckily, blogs feed me with just that...

What is the Best Way to Marketing a Small Business?

By: TheBrainchild | 14/11/2009 | Marketing
For all of you small business owners out there, the times are tough and you need to do everything you can to save a dime and increase profits. Now is the time to re-think your marketing efforts and make a real change. I’m not talking about jumping out of bed and being semi-inspired to work on marketing because you read this article, or had a tasty glass of fresh squeezed orange juice then had a marketing epiphany. You need to be truly inspired. This is not a walk in the park....