The role of Web Directories in Website promotion

Website promotion is the continuing process to promote a website to bring more visitors to the website. Web promotion services are paramount in the online world. After completion of your website you need to submit it to all the major search engines. Unfortunately it can take anything from hours to months for the major search engines to list the site. Fortunately, while you are waiting for the search engines to get their act together and list you, there are other things to do. Submit your website to the major directories such as Yahoo and Open Directory as directories are places where users go to find websites, just like they do with search engines. Directories offer both free listings and paid listing services. Nearly all directories consist of different categories and subcategories, each consisting of sites related to the name of the category. You need to submit your web site under a relevant category, after which an editor will review your site and then accept or reject your site according to its content.

The listing in quality web directories is the holy grail of website promotion. All The Websites Directory offers free website promotion for webmasters and website owners with easy, relevant search results and many categories for adding and promoting websites. Though traffic from web directories is negligible, however back link boost resulting from directories will increase a site's search engine ranking significantly. Submitting your website to carefully selected niche directories is one of the most effective ways to promote your site.

Today submission of websites to web directories is considered as a common SEO (search engine optimization) technique to get vital back-links for the submitted web site. High directory saturation also increases the frequency with which search engines crawling and index your website, thereby bringing you more traffic and more sales and ensuring pages that are newly added to your site and picked up by search engines very quickly. Yahoo and Dmoz ODP (Open Directory Project) are considered as the best human-edited web directories on the Internet and they are one of the most trusted and relied traffic sources. Yahoo offers a paid listing support. ODP is significant due to its extensive categorization and large number of listings and its free availability for use by other directories and search engines.

Since Directories do not use robots, your best bet is to describe your site accurately as the final decision of adding your web site to a directory's database rests with the editor who reviews your web site. It is wise to spend some time to search the most accurate category for your site, since submissions done to the wrong categories are usually just thrown out.

After you've found the right category for your site, it is time to move on to the actual submitting process. The first thing to do is to carefully read the directory's rules and instructions on how to submit. Nearly all directories will ask you to give the title of your site and a description of it when you are submitting. Write a short (15-25 words) description that accurately describes your site, and try to make it sound like an impartial review. Having one or two of your most important keywords in your description often helps your site to be found when a user searches the directory instead of browsing it.

Your title should be brief with no all capital letters. If possible, the title should include your most important keyword in it and start with a letter that is near the beginning of the alphabet because many directories list sites in alphabetical order and getting listed near the top can boost your traffic from the directory. You'll usually get an E-mail if your site is accepted. If you don't get an E-mail after a few days and your site has not appeared to the directory, don't panic. Wait a few weeks until resubmitting your site.