The Two Boring Processes in Article Marketing

Most internet marketer will probably agree that article marketing is an effective traffic generation method. Yet, not many are willing to invest their time and effort in this promotional tool. Why?

We can easily answer this question by analyzing the two different processes in article marketing - article writing and article promotion.

Article Marketing = Article Writing + Article Promotion

Unless you are a seasoned article marketer with a strong determination and a deep purpose, you'll most probably agree that these 2 elements of article marketing are boring and mundane processes. Let me elaborate...

Article Writing

If you're a good writer, you'll most probably think that article writing is not a problem for you. This is not the case for most internet marketers.

In fact, although most internet marketers recognize that 'content is king' in the online world, most of them are helpless when it comes to article writing for the simple fact that they can't write well - or at least they think they can't.

Article writing is easy when we are inspired, when we know what content we want to add into the article. But when the passion dissipates or when we've run out of ideas, article writing can be boring and over-challenging.

Whatever it is, most internet marketers do not enjoy the process of writing an article because of the time and effort they have to invest in.

Many people think that article writing is difficult because it reminds them of the painful experiences where they had to rewrite their assignments over and over again.

Article Promotion

You spend one hour writing articles, the next one hour promoting your articles. If you had to do this every time you complete the article writing process, would you write again?

Given its time consuming nature, article promotion is often the most overlooked process in article marketing - a writer writes an article and can't wait to 'dump' it somewhere on the internet thinking that's what 'article promotion' is all about.

It's not. If you find article promotion boring, not producing the results you desire, this advice could be the one you're looking for. Read on...

Promoting articles doesn't have to be time consuming. Several article distribution services such as iSnare, ArticleMarketer could easily fit your bill. The trick, however, is to promote your articles through reliable article sites to produce the results you desire.

First, state exactly what you want your article to do for you. Is it to build backlinks to your site? Is it to brand yourself or your products/services?

Whatever it is, it helps to know why you're promoting your articles. Know what results you want to produce, and work towards achieving the results.

You see, you could easily submit to any article sites you find on the internet. But would you do it? Not unless you're just targeting to expand your exposure of your articles. If your articles are meant to drive you traffic, you're probably better off just submitting your articles to the top few highly-trafficked article sites.