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The main reason people write articles is to get traffic to their website. Whilst a number of people write articles for the reason that they enjoy it, most of us write articles because we require customers, we must have traffic visit our website to increase our sales and to increase business.
So how exactly do article directories assist us in getting traffic to your website? Basically they generate traffic for us by giving us the capability to place a URL link to our website within the resource area of the article, this usually appears at the base of each article you create. You basically create a small 'promotional' message which includes a web link back to your website. As soon as potential customers have finished reading your article, a number of them will visit your website.
The great system to leverage this type of traffic is by building a squeeze page. Make sure you provide an opt-in form on your webpage (it can either be a shopping cart site, a sales letter, a name squeeze page, or a blog) and this generates potential customers using the traffic you get from the article. You then begin to build a rapport with that subscriber, rather than selling to them straight away. You do it this way instead of selling products straight away for the reason that you want to get your subscribers to find out a little bit about yourself before hand, this results in far more prospects purchasing your products.
Even better than this you could place the entire system on complete autopilot by making use of an autoresponder like Aweber or Get response. You simply set up the pre made messages to be sent out at particular intervals, and the autoresponder will send out these messages for you without you ever touching it. This is basically your own personal marketing system.
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