Dr. Susan L. Reid is a business coach and consultant for entrepreneurial women starting up businesses. She is the Award-winning author of Discovering Your Inner Samurai: The Entrepreneurial Woman’s Journey to Business Success. Susan provides intuitive small business solutions, powerful attraction marketing tools, inspiration, and direction. Visit www.SuccessfulSmallBizOwners.com and download your copy of her latest free business success article.
You have something fabulous to announce to the world! So, what online press release distribution service do you use?
With so many to choose from, it’s hard to know where to start. If you do a search for newswire services, it’s easy to become overwhelmed by the possibilities. You might either give up or go overboard, spending lots of unnecessary money and duplicating your efforts.
Before you do either, first consider what you want your press release to do for you. Do you want it to be primarily a public relations tool to get your news out? Or would you rather that it be a search-marketing tool that can provide search-engine visibility and target prospects? If you’re thinking like a savvy businesswoman, the answer is: both.
You will gain excellent visibility if you:
• Optimize your press release through the strategic use of keyword-rich headlines and body copy.
• Include extensive links back to your website or specific
landing page.
• Distribute your release through the right online newswire services.
When you optimize your press release, it will also be indexed quickly in the major search engines: Google, Yahoo, and MSN. Also, each time your release is picked up by another website, it also creates a link back to your site.
Once you’ve decided what you want your press release to do for you, the next step is to determine which online newswire service (or combination of more than one) you want to use. Would a free service be best, or would a paid service be better?
Free PR Distribution Services
Some of these newswire agencies are free. Others offer free basic services and then charge fees for expanded services. Fees range from $20 to over $200 and are generally used by small to medium-sized online businesses.
• www.i-newswire.com
• www.pressbox.co.uk
• www.pr.com
• www.prleap.com
• www.prlog.com
• www.prweb.com
• www.theopenpress.com
• www.24-7pressrelease.com
PR Web is on the leading edge of online news releases and is geared towards optimized press releases.
Paid PR Distribution Services to Consider
Most of these paid services offer multiple payment options, depending on your distribution preferences. Commensurately, their services are more expensive ($500 to $700 per 400-word release and can include an annual membership fee of $100+). These are the newswire services that tend to be used by traditional PR agencies for their corporate clients.
• www.businesswire.com
• www.ereleases.com
• www.eworldwire.com
• www.internetnewsbureau.com
• www.marketwire.com
• www.massmediadistribution.com
• www.pressrelease365.com
• www.prnewswire.com
• www.send2press.com
• www.urlwire.com
• www.xpresspress.com
PR Newswire is the world leader in the electronic delivery of news releases and information directly from companies, institutions, and agencies to the media, financial community, and consumers.
Choosing your online press release distribution service doesn’t have to be overwhelming. It’s easy, once you know what you want your press release to do for you. If you just want to get your announcement out, then consider a free PR distribution agency. If you’d like to be included in major search engines, generating links and targeting prospects, then an expanded fee newswire agency will serve you well. For the highest exposure and maximum visibility, you can’t beat the service of a paid PR distribution agency. They will get your news seen at the top of major search engines, and their RSS/XML feeds will get your news distributed to thousands of interested journalists.
Take the time now to review the options and decide which PR distribution service is best for you. This way, you’ll leverage your press releases to greatest advantage and position your business for success.
- Related Articles
- Related Q&A
- Press Releases Are An Effective Component Of Any Internet Marketing Strategy
- Get Free Traffic From Press Releases
- Press Releases for Increased Web Traffic
- How to Write a Press Releases and Important Tips for Beginners
- Gaining Free and Quick Website Traffic Using Free Press Release
- Importance of Appropriate Press Release Distribution
- How To Write A Press Release
- Grab Their Attention: Press Release
The Website WOW Factor
By: Rick Vidallon | 12/11/2009The measure of success – the difference between a killer website design and a standard, ho-hum website design, is the WOW factor. When someone looks at your website do you want them to say, “gee, that really looks nice.’ Or do you want them to say, “Wow!” There are 7 different steps in helping you command the WOW factor.
The benefits of a self-hypnosis course
By: Hugh Lara | 12/11/2009Benefits of a self-hypnosis can be used in all sorts of ways, as a positive influence in your life. It can help you examine yourself, your personal issues and the sources of deep-rooted anxieties, and it may be employed as a tool to help you make all sorts of changes to oneself for the better. People have used self-hypnosis to help them shed the pounds, overcome tension, beat exam stress or smoking, and for all sorts of personal and ther...
Simmons Mattress Gallery Has a New Website
By: Neil Wurst | 11/11/2009Simmons Mattress Gallery is Victoria and Vancouver's mattress professionals. They now have a new website.
Men's Diamond Bracelets
By: IcedTime.com | 11/11/2009Icedtime.com launched men’s collection of diamond jewelry including men’s diamond bracelets, men’s diamond rings, men’s diamond crosses. Men’s diamond bracelets at icedtime.com are unique combination of modern, traditional and inspirational hip-hop inspired jewelry
eBay - Finding The Right Craigslist Posting Tool
By: Syed Mohsin | 11/11/2009Finding the right craigslist posting tool in eBay is as simple as a single mouse click. You can easily find a craigslist posting tool in eBay. You can purchase the desired piece of craigslist posting tool from among them.
Craigslist Tool increases Sales
By: Syed Mohsin | 11/11/2009Craigslist ad posting tool increases sales by simplifying the whole marketing process. It is what is separating the internet marketing success stories and those that are hardly turning any profit. It is the tool that totally makes the whole ads marketing campaign a success in all ways.
Skin care products The Best in the market for staying youthful
By: Joesph Russo | 11/11/2009Women are bizarre samples. They're more aware of their body than men. A small rash requires fast treatment and a tiny smudge in their skin needs emergency actions. It's hard to know what truly determine skin problems for women but one thing is sure, these girls do not just stay around looking for cure. They do radical research to find the best skin care products that would sooth their emergency needs. face up to it a fair skin is...
Starting Up a Home-based Business: the First 10 Steps
By: Susan L. Reid | 03/08/2008 | Home BusinessSo you've made the decision to start up a home-based business. Congratulations! Now come all the questions: How do I get started? What should be my first step? Where do I begin? These are questions every Accidental Entrepreneur inevitably asks when starting up a business for the first time. The good news is that you can save months of frustration, lots of dead ends and thousands of dollars simply by following these 10 crucial starter steps.
No Agony of Defeat for Hillary Clinton
By: Susan L. Reid | 16/06/2008 | LeadershipOn June 7, 2008, Senator Hillary Clinton made history. I knew it as I watched her deliver her exit speech before 2,000 supporters at Washington's National Building Museum. She wasn’t just endorsing presumptive Democratic presidential nominee Senator Barack Obama; she was leading by example. There is much the entrepreneurial woman can learn from Senator Clinton, including these 10 lessons about facing so-called defeat.
Using Online PR Distribution Services to Your Advantage
By: Susan L. Reid | 04/06/2008 | Online PromotionYou have something fabulous to announce to the world! So, what online press release distribution service do you use? With so many to choose from, it's hard to know where to start. If you do a search for newswire services it's easy to become overwhelmed by the possibilities. You might either give up or go overboard, spending lots of unnecessary money and duplicating your efforts. Before you do either, first consider these important items.
From Woman With a Good Idea to Woman With a Thriving Home-based Business
By: Susan L. Reid | 17/05/2008 | Small Business“There are 10.4 million women running successful businesses in the U.S. Of those, 85% of them are running businesses out of their home.” Behind every woman starting a business, there is a good idea just waiting to fail. Yes, fail. Why? Because a good idea isn't a great one, and being passionate about something isn't enough to turn a good idea into a thriving home-based business. Read the Top 5 Steps to Insure Your Business Success.
How to Thrive Through This Recession, Jack Canfield Style
By: Susan L. Reid | 17/04/2008 | Small BusinessWe're hearing a lot about the economy lately. Just this week, Alan Greenspan actually said "the r word" by announcing that the United States is in a recession. The good news is that a recession is not a depression. To be successful, you need to become informed about what a recession is and what steps you can take to thrive in the midst of one. Here are 5 Simple Steps for Thriving through a Recession.
Ladies . . . Start Your Engines!
By: Susan L. Reid | 02/04/2008 | MarketingHave you ever watched the Indy 500? The beginning is always dramatic. The audience cheers when it hears, “Gentlemen . . . start your engines!” These 4 words announce the start of something big. Writing a promotion plan is the start of something big, too. So why aren’t more women-owned businesses taking the time to write one? Read the Top 5 Reasons Women Business Owners Put Off Writing Promotion Plans & 7 Affordable Things You Can Do to Jump-start Your Promotion Plan.
What is a Nice Green Business Like You Doing Without a Plan?
By: Susan L. Reid | 18/03/2008 | Strategic PlanningAre you the owner of a green business? Or are you thinking of starting one? If so, there's something you know you need. You know how important it is to your business success. Unfortunately, you've also heard how complex, time consuming, boring, and, quite frankly, not very green it is. What am I talking about? A business plan. Most people would rather have a root canal than write a business plan. That is, until now...
The Coup De Grâce for Sustainable Long-term Success
By: Susan L. Reid | 02/03/2008 | Strategic PlanningGoals. We’ve all set them. We all know the sting of defeat when we don’t reach them. So why do we sometimes fail to reach our most cherished goals? The number one reason goals fail is because we start out by identifying our goals. Determining what our goals are is actually the second step. There is an all-important “step number one” we often leave out. What is this all-important first step? Here are the Five Steps to Align Yourself with Success.