"What is Pay per Click (PPC)?
PPC stands for Pay Per Click. It is a method of paying for advertising on the Internet search engines. More people know as an Adwords or Paid Advertising.
Users who are searching for the products/services you are selling are in a receptive mode and most likely to convert to paying customers.
How does Pay Per Click (PPC) work?
Taking Google search engine as an example, when a user is searching for ""ppc advertising"", your PPC ads will be displayed as right hand side part of the search engine results. Depending on how compelling your ad copy is, a user can decide to click on the ad for more information.
Upon clicking on your ad, the user is redirected to your website and your account is charged a fee per the click on the ad. The most compelling aspect of PPC advertising is - you pay only when user clicks on your ad. Or in other words, you only pay for qualified traffic delivered to your website.
How Google decides the position of your Ad Word?
The Position of your adwords for particular keyword depends on your campaign budget and CTR (Click through Rate) of that keyword. Getting Maximum CTR for your targeted keyword is the key factor to rank your key phrases in Google Adwords.
How do I Maximize my earnings from Pay Per Click (PPC)?
1) Relevance is key:
More time you spend on selecting your keywords to be as relevant to your web site as possible and creating a relevant focused landing page, more will be your conversion rate.
If you attempt to use a lot of broad keywords, you’re probably going to be disappointed with the performance of your campaign. Google rewards publishers for a high CTR (Click through Rate) it means having keywords that are highly relevant to your web site will decrease CPC (Cost per click) bid amount you pay for each click.
2) Write strong ads:
Each one of your ads should have strong copy. You should write in manner that gives users a call to action. The quality of your ad copy can make or break a campaign.
After the selection of keywords, ad copy is the most important skill to master. Inventa Technologies typically spends a few hours for the creation of a single ad creative (headline + two lines of text). Google helps by automatically serving the ad creative with the highest CTR (Click through Ratio), however as is the case with all other advertising channels - it is important to test, test and retest.
3) Opt for Search Engine Results Only:
If the PPC engine you are using has a content network, turn it off! Google allows it and Yahoo allows it.
For most industries, the content network delivers lower conversion rates compared to the search network. The best way to ensure that you get the most targeted traffic for your investment is by only displaying your ads on search engine result pages.
Conclusions:
Having a Pay Per Click (PPC) can help your business to gain significant competitive advantage and good Return on Investment (ROI).
What to Do Next...
If you have any queries regarding the above information or looking for a Pay Per Click (PPC) Account Management please contact us at Enquiry@InventaTech.co.uk or visit us on www.InventaTech.co.uk
Inventa Technologies provides detailed information on Pay Per Click (PPC), Pay Per Click (PPC) Management, Pay Per Click (PPC) Advertising, Pay Per Click (PPC) Search Engine and more."
Got a Question? Ask.
Ask the community a question about this article:
Frequently Asked Questions
I have had a job offer from worldwebpromote.com as ...
By: tupelohoney17 | 25-09-2007
I have had a job offer from worldwebpromote.com as an Internet Manager for their PPC division? Is this a legitimate company, are they proven to provide results for the companies they represent?
My dog is afraid of flies. He thinks he is seeing ...
By: hanz | 22-09-2007
My dog is afraid of flies. He thinks he is seeing flies in the house all time, he is continuly looking up and running to the other room. How do I get him to stop??? He is now starting to do it outside as well. I have tried to keep him occupied but it doesn't seem to work anymore.
What does it mean, when a dog is playing with ...
By: gvellianitis | 10-09-2007
What does it mean, when a dog is playing with another dog, and they put their ears straight up and almost touching together?
Hi, Does anybody know why a dog would sit on my ...
By: Ritadarcyie | 14-08-2007
Hi, Does anybody know why a dog would sit on my feet. This has happened to me a few times with dogs that I don't even know.
Why does my dog
By: cnb85 | 03-08-2007
Why does my dog lay on top of my head while I'm trying to sleep?
Can somebody tell me what kind of dog the little ...
By: kaye | 01-08-2007
can somebody tell me what kind of dog the little talking one is in men in black please?
Q&A Powered by:
Latest Online Promotion Articles
Avoid Becoming A Social Outcast, When First You Start MLM...
By: Peter Fitzgerald | 20/08/2008
When you start chasing prospects to join your recently discovered Multi-Level Marketing (MLM) or Internet Marketing program, you reduce your chances of success by at least 75%, simply because of the chasing.
Why You Should Be Evaluating Your Online Home Based Legitimate Business Promotions?
By: Steven Fu | 20/08/2008
One of the most important ways to foster a continual improvement to your online home based legitimate business is to track and evaluate the responses to your promotional efforts. Want to know why?
Writing Effective Sales Letters for Your Business
By: Elridge Jones | 19/08/2008
Writing great sales letters is a skill. Like any other skill it can be mastered. Learning to write good sales letters can be a valuable asset to you and your business.
Use Myspace & Facebook to Promote?..yourself? Business?
By: Sukanta Sarangi | 19/08/2008
Djs, Bands, Musicians, Record Labels, Nightclubs, Bars, Restaurants, Cafes, Singers, Event Promoters, Fighters, Magazines, Retailers, Clothing Lines, Filmmakers, Producers etc and many others use myspace & facebook for their promotion.
Marketing Your Business on Craigslist / Craigslist Phone Accounts
By: Powerpostings.com | 18/08/2008
Learn how to showcase your products and services on this popular online marketplace.
Easy Way to Get Website Traffic Through Search Engine Submissions
By: seotrafficassistants | 18/08/2008
A search engine submission is vital to achieve your targets and thus fulfill your business objectives. Using the latest search engine submission software we make your website part of the various top search engines.
Traffic Assistants – Effective Website Promotion Service in India
By: Hire Traffic | 18/08/2008
Increase Website Traffic & Effective Website Promotion Services - How to get more Website Traffic, Secrets & Techniques. Getting Increased Website Traffic and more ...
Web Branding Does Not Need Perfection
By: Scott Lindsay | 18/08/2008
Since we all realize life is messy, why does our business websites have to be? I'm not suggesting sloppiness or unprofessional attitudes, simply that it is acceptable to show your humanity through your website.
More from Amit
Art Museums Around the World
By: Amit | 15/01/2008 | Art
Museums collect and care for objects of scientific, artistic, or historical importance and make them available for public viewing. At Saatchi Gallery you can see the List of Main Art Museums around the World. As National Gallery – London, Tate Modern – London, Guggenheim Museum - New York etc.
German Artist Thomas Helbig at the Saatchi Gallery
By: Amit | 27/08/2007 | Art
Thomas Helbig’s abstractions strive to capture the essence of power. Within his raw canvases, Helbig alludes to the unwieldy forces of nature, and the representational modes used to harness its vastness. Stylistically, Helbig recycles art history, implicating visual language as reflective of ideology.
German Artist Jorg Immendorff at the Saatchi Gallery
By: Amit | 27/08/2007 | Art
Jorg Immendorff's most famous accomplishment is his Café Deutschland series, begun in 1977 and continued through the 1980's. His imaginary nightclub sits on the east-west border, an independent territory where the burlesque theatre of cold-war politics, national identity, and battle of artistic legacy is played out night after night in all its subterfuge and drama.
German Artist Jessica Stockholder at the Saatchi Gallery
By: Amit | 27/08/2007 | Art
Born in Seattle in 1959, Stockholder grew up in Vancouver, British Columbia. She studied in the 1970s with sculptor Mowry Baden, whose architectural constructions from that period suggest bridges or passageways and other spaces through which the spectator moves.
German Artist Ian Monroe at the Saatchi Gallery
By: Amit | 27/08/2007 | Art
Ian Monroe (American, born New York, 1972) came to public attention in 2003 when a large-scale work from his recent MA degree show was featured in the opening exhibition at the new Saatchi gallery.
German Artist David Noonan at the Saatchi Gallery
By: Amit | 27/08/2007 | Art
Noonan presents a fabricated vision that is awesome in its complexity. Using the liturgy of art itself as a departure point for invention, Noonan conceives his work as ‘documentation’ of plausible performances: his cast of characters are positioned as participators in highly elaborate artworks, invoking covert and futuristic ritual.
Wilhelm Sasnal Selected Artwork and Paintings
By: Amit | 03/08/2007 | Art
Sasnal in a painter of the present day, his works often differ so much from each other that one could suppose they had been painted by numerous artists. However all of them share a common deep sensibility of the author which reflects both political, moral and aesthetic aspects of reality. In his works, Sasnal extends different feelings, emotions and events which he has experienced.
Thomas Scheibitz Selected Artwork and Paintings
By: Amit | 03/08/2007 | Art
Thomas Scheibitz's vast canvases can be an unsettling experience: the brightly colored surfaces of his paintings manage simultaneously to convey unbridled energy and leave one inexplicably cold. It is precisely this paradox that enables the German artist to so successfully evoke the malaise of contemporary culture.
Advertising 
