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How to Choose a Bad Seo CompanyLike every other product or service that you are considering investing your hard-earned cash in there are a number of things you should do before choosing a search engine optimization company to optimize your website. 1.Shop around and compare quotes However there are a number of things you should avoid... Companies that stress the importance of Metatags Companies that say they will submit your website to the major search engines Companies that say they will submit your website to 40, 400, or 4,000 search engines Companies promoting "Black Hat" SEO techniques which could result in your website being penalized. • The use of hidden text (hiding keywords by using the same font colour as the background colour). • Participation in "link farms". • Keyword Stuffing. The following link will bring you to the Google Webmaster Guidelines Spend a few minutes familiarizing yourself with these techniques and you will be in a better position to tell your SEO company that you want your campaign to be both professional and ethical. A company "guaranteeing" your website will appear in the Top 10 results (my personal favourite). When choosing a SEO company it is extremely important to know up-front that it is not a matter of having your home page optimized. Search engines don't rank an entire website. They index and rank each individual page on your site. By having every page on your website professionally optimized there will be a much greater chance of driving a large number of visitors to your site. Getting them there is half the battle. Getting them to buy is the other half. :-)
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Article Tags: Internet Marketing, SEO, Online Marketing, Web Design, Search Engine Optimisation, Website Marketing, Outsourcing, Outsource Article Source: http://www.articlesbase.com/outsourcing-articles/how-to-choose-a-bad-seo-company-46886.html About the Author:
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