About the Author: Lilian Lemaire is a business partner of Ellen Clothing Manufacturer, a French company with a clothing factory in Vietnam. Check http://www.ellen-clothing-manufacturer.com - Clothing Manufacturers and Wholesalers of T-shirt, Jeans, Hoodies and Caps.
Because of the huge benefit of a good ranking / good qualified traffic (with credit card at hand), you can imagine that outsourcing the optimization of your website will be equally big a budget.
So let's learn and do it by ourselves! Just like our grand grand fathers built their house, their shop, their farm with their own hands when there was no one to do it for them.
What do we have to loose? Not much, really: A domain name costs less than usd 20. It only takes a few minutes to build your website from scratch with free templates at www.autoweb-creator.com
The difficult part, the one that you cannot buy (because nobody can guarantee such a thing) is the positioning of your website in the search engines results.
However they are ways to put Good Luck on your side:
- Purchase a domain name that is keyword rich,
- Key in a quick description of your business.
- Make sure that your homepage is full of text with little code.
- Put a link from your website to an other (quality outbound link)
- Offer web-surfers to sign up for an alert, so that you can contact them as soon as your shopping website is fully functional.
- Submit your website to the 10 major search engines for indexation.
- Set up a Google Cost per click campaign with a very small daily budget.
Do the above early to gain a bit of profile history. After that, just let your website's homepage alone for a few months. Now, you have time to:
- Become an expert in analyzing websites titles, body text, bold text, Meta descriptions, H1 headings, links texts.
- Study your competitor’s website and their link popularity in directories and search engines (Alexa, Google, and Yahoo) as well as in the social marketing websites (facebook, digg, delicious, YouTube).
If you want your shopping website to be amongst the most popular, then you need you website to be of the same caliber than these websites. Do what they do and you will have what they have. Remember this: "It is possible if you work hard at it."
On the side of all this, and while your website is automatically collecting email addresses from your prospects as they sign up for an alert, you are setting up your shopping website in a secret sub page of your website. Make it easy for yourself, choose a freeware such as oscommerce platform which is user friendly, easy to install and offers the right options for payments, products pictures etc...
When your website is completely ready, send an email to your email list to let them know the shopping season is opened.
We have applied the above for the launch of our new clothing website.
and that's what we, as clothing manufacturers, call a good launch for a new line of products.
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