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What is Bpo (business Process Outsourcing)

Author: Kn Singh Author Ranking Blue | Posted: 13-09-2007 | Comments: 0 | Views: 224 | Rating:  (86) Article Popularity - Blue (?) Got a Question? Ask.
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Business Process Outsourcing (BPO) is one of the fastest growing segments of the Information Technology Enabled Services (ITES) industry. BPO is for applying existing technology to improve a process. The industry gives us the full facilities that one can be needed.

The few motivation factors that why the BPO industry are gaining around in India. By going through this factors one can definitely come to know by BPO industry are playing major role in India. The motivation factors that BPO industry is gaining are 1)advantage of factor cost 2)economy scale 3)business risk mitigation 4)superior competency 5)improvement utilization.

BPO’s are giving better services to customers that one can familiar with this industry. BPo’s are offering different types of services to the customer and they are:

1) Customer support services: In this service if the customer had any quires through multiple channels including voice-mail and chat on a 7 days 24 hours in 365 days basis.

Example of servicing: Customer calling to check for information on products and services, on their order status, to verify their account status, to check their reservation status etc.

2) Technical Support Services: BPO’s are offerings to the customer include round-the-clock technical support, any services related to the customers and computer hardware, software and internet infrastructure manufacturing companies.

Example of servicing: Customer gets a benefit to resolve a problem with their home computers, a problem with their software by just calling to their ISP.

3) Services of Telemarketing: By outsource telemarketing service one can direct target the interaction with potential customers either for generating interests in products and services. All the customer base services are to be done online.

Example of servicing: Outbound calling to sell wireless services, to retail households to sell leisure holidays, to existing customers to sell a new card for mobiles, to sell credit or debit cards etc.



Besides this BPO’s industry are giving many of services like Employee IT Help-desk Services, Insurance Processing and many more. BPo’s are giving better services to the employers also but for employers the training is a very important aspect of the ITES-BPO industry.

As per this article I have tried to cover the basics of this industry and also the services that the industry is giving for covering more customers in India.

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