Jenny Sweeney is a copywriter for DMi Partners, an interactive marketing agency representing companies such as J.G. Wentworth , the nation’s oldest, largest and most respected buyer of deferred payments for illiquid financial assets like structured settlements.
Since the secondary market for illiquid financial assets was established, specialty finance companies have continuously sought new, innovative methods to inform consumers about their options in dealing with their structured settlements, annuities and life insurance policies. However, developing a marketing approach that is both informative and drives a response from a consumer can be a daunting task. To meet this challenge, J.G. Wentworth, a leader in the industry, has developed a unique advertising campaign that delivers their message in an entertaining manner – using take-offs on classical Wagnerian opera and afternoon game shows.
The commercial opens with a decorated Viking bellowing, “I have a structured settlement I need cash now!” As the music crescendos, the chorus proclaims “Call J.G. Wentworth 877 CASH NOW!” Mal Karlin, President and CEO of Karlin+Pimsler, who linked-up with J.G. Wentworth to create the campaign, notes that the success of the campaign was achieved through addressing three aspects: “The first order of business in TV is getting noticed, then defining the message and finally, having the viewer know what to do.” The success of the new campaign can be attributed to the creativity required to accomplish those three goals consistently.
J.G. Wentworth has experienced an overwhelming positive response from both consumers and the media. The campaign was highlighted during the Media Land segment of Fox Business News. During Fox’s “Money for Breakfast” morning show, Ken Murray, Chief Marketing Officer of J.G. Wentworth, discussed the goals of the new campaign in more detail. He notes, “With this advertising campaign, we wanted to reach out to consumers who may have heard about the secondary marketing of illiquid financial assets and J.G. Wentworth in order to draw their attention to the options that are available to them if they should have a change in financial circumstances and are considering selling their structured settlements or annuities.”
Murray added, “Long-time fans of ‘Mr. Wentworth,’ the iconic ad spokesman J.G. Wentworth has used for more than a decade, should look carefully at the new ads to spot the new role we plan for him in the future.”
- Related Videos
- Related Articles
- Ask / Related Q&A
- Disadvantages Of Structured Settlements
- A Better Way To Sell A Structured Settlement- Via Auction
- How To Make A Profitable Structured Settlement Funding
- Getting Cash for Your ‘structured Settlement’ – What You Need to Know
- Study How The Structured Settlement Protection Act Can Help You
- The Public Is Finally Protected With Selling Their Structured Settlements
- How does a structured settlement annuity work
- Annuity and Structured Settlement Recipients Use Cash From Sale of Future Payments to Pay for Education Costs




Personal Loans For Poor Credit Provide Financial Aid To Meet Your Personal Needs And Desires
By: Alan Lim | 17/11/2009You can take the help of personal loans for poor credit to fulfil your personal requirements and aspirations.
Why Lenders Are Ready To Offer Personal Loans With Bad Credit
By: Alan Lim | 17/11/2009Personal loans with bad credit have proved to be quite helpful in satisfying the financial needs of those who are in need of hard cash but hold credit rating which is not enough to please the lenders.
Need Money To Handle These Bills! Need A Good Luck Charm Like The Indian Medicine Bag!
By: Father Time | 17/11/2009Good Luck Charms sometimes help folks come up with the money they need to get through a rough patch in the road!
Time is Money!
By: Cherryl Hanson-Simpson | 16/11/2009Time is probably the most important factor in achieving your financial dreams. Small consistent savings earning a steady interest rate over many years has made many persons wealthy. When we waste time by not investing early, we’re actually losing money.
Cut Your Spending A Little So Your Investments Have More to Grow On
By: John Erwin | 16/11/2009Some ideas for cutting personal spending may seem so insignificant that you don't even take them seriously. But, over the course of a working lifetime, saving just a few dollars a month and investing them wisely will add up to a lot more than just nickels and dimes.
He's making a list...maybe you should too
By: Charles Mayfield | 16/11/2009If you should happen to catch a glimpse of Santa this holiday season...take a look at that big belt he is wearing. Chances are he has cinched that thing in a notch or two. Perhaps we should all approach this holiday season with fiscal responsibility in mind. Here are just a few thoughts about getting through the holidays without a whopping credit card bill waiting for you in 2010...
How Many PPI Claims Have You Got?
By: Carlos Wilkins | 16/11/2009There was a great deal of concern across the country with regard to past practices in supplying PPI products and despite the fact that these may have been amended by the appropriate powers PPI refunds are a popular occurrence among individuals that have obtained policies. Incidents of Payment Protection Insurance mis-selling are now believed to have been routine, with numerous consumers having been provided cover that are of barely any benefit. If you suspect you want to begin a c...
Improve your Credit Rating Before Buying a New House
By: Liane | 16/11/2009The status of your credit standing is incredibly important for your personal finances because of several reasons. One of these is the fact that most lending institutions look at your credit score as the main qualifier for granting loans.
Non-reader’s Guide to Summer Reading
By: Jenny Sweeney | 19/05/2008 | Online EducationIt’s the season for sun, sand and books! Check out our tips to make the summertime reading more enjoyable.
Cerebral Celebrities
By: Jenny Sweeney | 29/04/2008 | Online EducationNeed motivation to go back to school? Check out some of Hollywood’s finest and fittest who’ve continued their education.
5 Tips for Selling Structured Settlements
By: Jenny Sweeney | 26/03/2008 | Debt ConsolidationBefore selling your structured settlement, consider these insider tips first.
Top 15 Strangest Scholarships
By: Jenny Sweeney | 27/02/2008 | Online EducationThink you don't have the scores or skills to receive a scholarship? Think again. Check out these top 15 strange, yet real, scholarships.