Penina Petersen is author of Penina Petersen is author of Table Tucker and writes for magazines in Australia. She also runs a forum, chat room, cooking school and online store. You can check out Penina's other blog posts at her site. Table Tucker is currently only available online. Overseas customers please place your correct postcode to progress in checkout. Table Tuckerself-published first edition sold 2,000 copies in its first week in Australia and has now sold over 4,000 copies without any marketing being since its release. All sales are due to word of mouth. Table Tuckerreceived a global publishing deal which is currently in progress.To read more or purchase the book go to www.tabletucker.com.au You can look inside the cookbook before purchase.
There is so much marketing hype in supermarkets these days it is very difficult to stay focused. I used to shop randomly for my groceries grabbing items off the supermarket shelves with no logic or reason behind my actions. I was always time-poor and rushing into stores after work to buy dinner for my family. Feeding my family was always a headache and expensive. After a while I realised it was killing my budget. I was working all week and spending most of my salary on rash buys at the supermarket. I felt ill about the hard-earned money I was wasting. Money I could spend on clothing for my child or on entertainment with my hubby.
As a writer and lover of cooking and recipes I decided to put my best skills forward to solve both the grocery and dinner dilemma. I needed a cookbook that would put delicious, quick and easy dinners on the table every night of the year for my family and that also saved me thousands of dollars on groceries. I needed a cookbook that would keep me focused at the supermarket and that would also give me free time. I also wanted seasonal dinners that would give me light meals in spring and summer and slightly heavier meals during the colder autumn and winter months.
So for two years in my spare time (while I worked full-time) I cooked and tested recipes and wrote Table Tucker Cookbook. My new eco smart cookbook is certainly no ordinary cookbook. It does an incredible service for consumers. I still use my OWN book every week and every season of the year. I would never write something I wouldn't use and do not love myself! I love my book because it really does help me and it really does do all the jobs I wanted it to.
My family is always left so satisfied and happy after a Table Tucker meal. Customers also love our book and we have collected many rave reviews from the Table Tucker community.
Over one person's lifetime Table Tucker can save one individual approximately five years worth of leisure days, over $400,000 AUD, priceless sanity and over 21,000,000 litres of water! Collectively the Table Tucker community is doing huge things.
Wow! You say? How can a little cookbook do all that?
The Table Tucker system is simple. Readers pick up the book and shop for an annual, seasonal and monthly pantry. By buying in bulk they save money and also precious petrol and extra trips to the shops. Then readers buy a weekly list of perishable items such as bread, milk, cheese and fresh vegetables.
Typically a reader will cook two dinners on Sunday night, two dinners on Tuesday night and two dinners on Thursday night. This leaves three full nights each week to put your feet up and simply relax! My goal was to design chunks of time to create a better life for myself and my family.
One dinner is a square meal like steak and veg. The other meal is a combo meal like lasagne. The square dinner is eaten that night and the combo dinner is put in the fridge for the following night. Dinners are fresh because the combo goes into the fridge not the freezer. There are also plenty of leftovers for lunches and or extra meals that can be frozen.
Cooking only three nights each week means readers combine cooking actions making huge savings in energy and water use.
I've had a few people say 'Hey! Thanks for the tip Penina! I'll just take your concept and copy it. Easy!'
I wished those customers well.
What isn't immediately apparent is that I have spent two years of my life and some very long hours calculating the cost of my grocery system down to the last cent and that the system works to save you time, money, sanity and the world in combination. While Table Tucker looks easy it certainly wasn't. I wouldn't wish that kind of work on anyone! If you'd like to go out and write up a spreadsheet as long as your street be my guest. That's about how many calculations I've done to get your time, money, sanity and world all working together for you.
So why waste your own time when it is all done for you I ask?
I'm not sure about how you value your time but my time is much too precious to be working things out on a daily basis. That's why I invested big chunks of my time to write the system for you and me so that our days would give us freedom not more drudgery! I did send my two enquirers above a book each and told them they could send it back if they still thought they could beat my system with their own meals. I never heard back from them. I imagine they are enjoying gorgeous Table Tucker meals every night now.
Readers who have invested in my book not only enjoy satisfied bellies at the end of every evening, but they are relaxed and happy and have time with their families or for creative pursuits. They also live with a great conscience which makes the complete Table Tucker experience warm, fuzzy and great fun!
Here's just one more tip.
The sooner you invest in my book the sooner your recoup its cost. Most of my readers recoup the cost of my book in their first week! Table Tucker will slash your grocery bill that much.
Here's how much a weekly Table Tucker shop will save you (including tax and pantry items):
A single will spend roughly $45 AUD per week on dinners. If you are cooking for two you will roughly spend $75 AUD per week and families of 4 will spend roughly $85 AUD per week. So you see that the sooner you buy Table Tucker the sooner you will make huge savings on your grocery bill.
Want more?
Table Tucker is also packed with Instant Inspiration. Old fashioned wisdom that crosses generations and is designed to lift your mood, beat depression, help friends out, understand others and offers bright reflections on life topics.
I've also injected a little humour because what's life without a laugh eh?
Want even more?
There are also over 21 pages of hints and tips all relating to the whole shopping, cooking, eating and cleaning up cycle. When it comes to value Table Tucker pulls no punches. It is the best value cookbook on the market. There are a lot of revolutions happening out there due to our recession and a lot of promises being made. We are also being asked to do a lot of things to better our situation and to help others.
Table Tucker takes a different view and rather than asking you to 'do something' all you need to do is 'nothing' but eat dinner! I understand you are busy so all the work is done for you. My readers love the concept of eating dinner, saving money, feeling calm and all while they eat their way to a better world!
Copyright (c) 2009, by Penina Petersen
This article may be freely distributed so long as the copyright, author's information and website's active link is included. A complimentary mention in your newsletter or a link to the site where the article is posted would be greatly appreciated.
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