If you like to continue learning, please visit Beating AdWords for more information on how to get the top spot on AdWords.
It ridiculous when you have to pay more then $1 dollar for each and every click you receive to your PPC campaign in AdWords. You promote a $50 dollar product and $45 of that will go in advertising, wheres the profit? You don't need to spend hundreds of dollars advertising a clickbank product, why would you? When you can pay less then 10 cents for each click? Here are some common mistakes Pay Per Click advertisers make.
100's of keywords
Having too many keywords in one group of ads can decrease your keyword's quality score. So many people don't realize this and pay more than they have to. The suggested amount of keywords should be anywhere under 20. Although it is okay to have Broad, Phrase, and Exact match type of keywords for each one of those.
Content Network is turned on
This setting is turned on by default, this will show your ads in content related websites and forums where website owners put google ads to make money, this increases the chance of having click fraud, and you will not get as many targeted users.
Type of keywords
When selecting your keywords, common mistake people make is only using a broad type of keyword, lets say you are advertising AdWords tips, in your campaign it will look like this: AdWords Tips.
When you should have more than 1 type, 3 kinds of keywords to be exact.
Broad keyword, Exact keyword, and Phrase keyword, look below for an example..
Dog Walking Tips - Broad Keyword
"Dog Walking Tips" - Phrase Keyword
[Dog Walking Tips] - Exact Keyword
Group naming
When your ad group is named Dog Walking, each keyword within that group should have Dog Walking in it. You can simply add common words at the beginning and the end of the keyword.
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Daily Budget
Having $5 dollars as a daily budget will not give you many clicks, meaning your CTR (clock through rate) will not go too high, which decreases your overall quality score for your keywords. When you have a low quality score, you have to pay more then other advertisers.
When you can pay less beating AdWords and be on the top spot while outsmarting your competition.
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