Robert Spadinger specializes in teaching PPC marketers how to make the most money possible regardless of experience and skill. To gain instant free access to his widely acclaimed PPC Campaign Builder Tool, which allows you to setup highly sophisticated PPC campaigns with possibly thousands of keywords in only a few minutes, visit: Free Google AdWords Tool now.
One of the requirements of making a lot of money with your PPC campaigns is the ability to successfully track which keywords convert into sales and which don't.
Certain keywords generate a lot of traffic, but don't convert into any sales. You better delete those keywords from your campaign, because they only cost you money. On the other hand, there are also keywords that convert like crazy - they are called buyer keywords. I have keywords that show conversion rates of up to 15%!
These are the kind of keywords you want to pay special attention to. You put each of them into a dedicated adgroup, you constantly split test your ads, you create dedicated landing pages for them... In short, you do everything you can to further improve the conversion rates of these keywords.
Now, the big question is: How do you know which keywords convert into sales and which don't?
In the past, you basically had 2 possibilities:
1: You setup conversion tracking in your AdWords account and you ask the product merchant to copy/paste the conversion tracking code on the products "Thank You" page. I didn't always had the best experiences with this approach. Many merchants simply never reply to your request. Others say, they will paste the code on their website, but never do it... It can be quite annoying.
2: You use ClickBank Tracking IDs (tid's): This can work somewhat, but unfortunately the setup is a headache and also, it's not very reliable. I often had conversions that weren't counted using tid's.
However, a while ago ClickBank implemented what they call: "Integrated Sales Reporting" and that's absolutely fantastic. It allows you to setup conversion tracking for Google AdWords, Google Analytics and Yahoo Search Marketing in less than 5 minutes.
The setup is quick and easy, it works very well and it allows you to determine exactly which keywords generate conversions.
Here is a quick overview of the steps that need to be take to setup Google conversion tracking in your ClickBank account:
* In your AdWords account, click Reporting -> Conversions -> Create a New Action * Provide an action name (for example: MyProduct Order Completed); Select Purchase/Sale; set the conversion page security level to http:// * Click Save and copy the tracking script into a text file. * Log in to your ClickBank account. Click on the Account Settings tab, then My Account. Then click Edit on the right side of the Integrated Sales Reporting box. * Click Add Tracking Code and select Google AdWords from the Type field * Enter your Google AdWords Account ID from the script you copied into the text file and paste it into the field "Google Account ID". * From the same script, copy the value from the label "google_conversion_label" and paste it into the "Purchase Label". * Click "Save".
That's all! Now you are ready to evaluate which of your keywords generate conversions and at what rate.
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