How To Google Adwords Part #2- A Quick Guide To "Pay Per Click Marketing"

Do you want the fastest and most efficient marketing strategy to work for you or against you? I would have to say I have never found one like Google Adwords, I know their are many ways to market your product or service online but none that will deliver this type of high quality visitor to your website. That is why I created a short series of articles explaining some of the essentials of pay per click advertising.

What Im going to talk about here is making your website "Google Friendly". If your new to the ppc world you are probably asking yourself what this means, right?

First let me explain a trend that has been taking the internet marketing world by storm...

There are a lot of phony claims and scams being thrown around online and Google wants nothing to do with it, especially when the FTC(Federal Trade Commission)  breathes down their necks about these issues. So Google has been "blacklisting" and "slapping" people websites and will not let them use them in Adwords Advertising.

They have a system for determining that your website is "relevant" to the keywords you are bidding on. If you are bidding on the word "blue suits" they want those results to show up first then results on the word "suits". This is exactly what makes them such an amazing tool! You get what you search for immediately, without the BS...

And if they don't think you should be bidding on certain words because they are not relevant, they will either up the price so high you won't be able to bid or just shut you down all together...neat huh?

So, to battle this we have to make sure you have a website optimized to the keywords you intend to bid on...make sense?

The first step is to make sure that your domain is in-line with the keywords you are bidding on. They do not allow forwarded or masked domains, if your affiliate marketing a product have your own customized domain name for that page. Same goes with your personal pages...

The second step to making your website Google friendly is by adding outbound links. If you know anything about Google you know they are all about content, so having some links from your page is like dessert for them!

Adding outbound link means you have links going to other websites, usually in relation to the keywords you are bidding on. If you are in the home business industry you might have an outbound link going to homebusiness.com.

The third step you need to take is adding inbound links. This means that somewhere in internet land there is a website that has a link to you. Some good places to put them would be article submission sites and social media sites. Like Facebook and Youtube... Placing blog comments with your link is also a great way to get inbound links.


The fourth technique would be to include the keywords you are bidding on in your website. One quick way to know if your site is optimized for a certain keyword is by using Google's keyword tool and instead of searching for a specific word you choose to search a specific website. Then just put your URL in and it will scan your site to reveal the words your site is most optimized for...

These are some of the basics to getting your site Google Adwords friendly, if you stick with them you will have great success when it comes to actually putting your website up and not getting banned or blacklisted.