Keyword Elite - Use This Tool To Beat Your Competition

I use Keyword Elite for all of my keyword research. This is an extremely powerful tool created by Brad Callen that is actually much more than just another keyword tool. This was created by an seo for an seo’s.

What Keyword Elite does and how to use it properly is of course two different things. Let me start with what it does and why I recommend it and then I’ll get into how I use Keyword Elite to begin a very important part of analysis called keyword research.

Keyword Elite will, like all other keyword tools, will create a great list of related keywords based upon the main and generally more broad keyword you enter in. This is called ‘project one.’ In fact, it takes a while but Keyword Elite will actually create a list of up to ten thousand related keywords. That’s quite a bit! It will grab keywords from meta tags and titles and even misspelled keywords. It will search Ask.com, Google suggestion tool, Yahoo, Freekeywords WT and keyword Discover if you have an account with them.

Once you have created a keyword list you can select a number of keywords to send to ‘project two.’ This is where Keyword Elite will analyze the cost per click information, number of results, number of searches the previous month, R/S ratio, KEI, and the number of Google campaigns. Not only do you get the number of Google campaigns but you can also see the website urls of the folks buying the ads. Needless to say that can be yet another resource to mine for effective keywords.

This is what I consider the meat of the software. With just this information alone you can make a much more informed decision regarding your keyword selection. You could do this all manually too but Keyword Elite is such a great time saver that I consider it a must have tool in every webmasters bag of tricks.

Another great function of Keyword Elite is the ability to analyze your competition. You can see the page rank of your competitors as well as a host of other statistics. For instance you can see if the keywords you are analyzing are being used in the title and header tags as well as the alt image tags and links. This is great because now you don’t have to go to each site one by one. You can get a complete overview all in one place at one time. Very convenient.

There are other valuable functions that Keyword Elite can perform but these are the ones I use most often.

I use Keyword Elite to generate a huge keyword list from which I select the most choice phrases. I then create a keyword list from each of these choice phrases and come up with even more keywords. Once I have a giant, massive keyword list I choose a few targeted phrases to send to project two where I will analyze the CPC, KEI and number of searches etc…

I only select the top buying phrases for further research but that doesn’t mean I just dump the rest of that massive list! I often use that leftover list to base my content and titles off of.

Now, in project I determine which keywords would be both profitable and easy to exploit. I look for keywords that have a high cost per click. I want ads on my site that pay well so CPC is important. I don’t want to do a lot of work only to find that I will get paid .02 per click. Once I find a decent paying keyword from among my top targeted list I then check out the KEI and number of searches.

KEI stands for Keyword Effectiveness Index. It is basically a ratio between the number of searches and the number of results showing for that query. The higher the KEI the less competition. However, I use the KEI more as general guidance than the ultimate determining factor. I always analyze the back links of the competition to help make my final determination but the KEI points me in the right direction.

The bottom line is that Keyword Elite is much more than just another keyword research tool. It has many features that help you save lots of time in doing your keyword research. Everything from generating great keyword lists (check out those misspelled keywords!) to analyzing to competition in very sneaky ways.

This is just a brief overview of what Keyword Elite can do and is in no way meant to be a comprehensive review. That would simply take too long as this is an incredibly versatile tool. I highly recommend it. Using Keyword Elite in conjunction with SEO Elite is a real powerhouse combination. This gives you such an enormous advantage over your competitors who only use the free tools.