What is Pay Per Click (ppc)?

The problem with a lot of advertising is that it is often being shown to people who have no interest at that time of using your products and services, only a very small percent of those who you market to are going to be compelled to pick up the phone or email you.

There is a lot of wastage with traditional advertising methods. Now think of this.

Let’s say you place an advert in the business directory but don’t pay for it immediately, so instead of paying £500 per year you pay zilch – now imagine that you only pay the business directory each time someone rings you up – say 50 pence per call. Wouldn’t that be great?

You only pay for the leads that come through to you, not for space on a page that may not be generating you business.

Well this is pretty much how Pay Per Click advertising works on the internet.

So what is an adwords campaign? Well simply put an adwords advert is a way of paying to get a high result in a search engine. Try this - perform a search on Google for ‘Property in Spain’. The results at the top of the page with the light blue background and all of the results on the right side of the page are adwords - paid for adverts. The owners of these ads have bid to have the adverts displayed on the page when a certain search phrase is entered into the search box – they only pay for the advert when someone clicks on it, which will take them to a page on their website

In your campaign settings you choose what keywords and phrases you want your advert to display, and you choose what price you are willing to pay to get your ad displayed. The price you pay will go some way to dictating where in the list you will appear – generally the more you pay the higher you go. You can also set a maximum daily budget so you have complete control on your spend. Benefits of Adwords are –

• Instant results
• Easy to measure its success
• Manage the budget you want to spend
• Change settings and see the results almost straight away
• Get the right visitors coming to your website

You are also targeting the people who are actively looking for your products or services.

Give it a try with a budget of £5 per day and run it for a couple of weeks and you will see enquiries coming through – that will cost you £70 to try it out, far less than most newspaper advertising.

Adword Campaigns are now becoming recognised as the most effective form of marketing bar none and if you are not taking advantage of this form of marketing then you should seriously consider it. The sooner you get started the sooner this will be generating business for you. In order for you to find out who can help you with this, you should search for a Google adwords professional.