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620 the Bull - Wdnc Brings “imus in the Morning” Back to Triangle Airwaves Monday

RALEIGH, N.C. – November 25, 2009:  “Imus In The Morning” will return to the Triangle airwaves Monday, Dec. 1 at 6am on 620 The Bull - WDNC.  McClatchey Broadcasting, which operates 620 The Bull, announced in October that renowned talk show host Don Imus would be making a return to morning radio in the Triangle.  Now, the new launch date has been made official.   The “Imus In The Morning” program will air from 6 a.m. to 10 a.m. Mon-Fri.

“Imus In The Morning” previously aired on McClatchey Broadcasting’s 850 The Buzz - WRBZ for more than eleven years.  During it’s tenure in the market, Imus In The Morning was one of the Triangle’s longest running morning radio programs and one of the markets highest-rated morning shows with a target demographic of men aged 25-54.

“The response to Imus returning to the Triangle has been huge,” said McClatchey Broadcasting General Manager Brian Maloney. “Listeners and advertisers are anxious to get “Imus In The Morning” back on the air, and that factored in to us accelerating the start date to Dec. 1.  We look forward to the show once again becoming a staple of morning drive time in this region.”  

  

About WRBZ/WDNC:   

McClatchey Broadcasting is privately owned and operates Sports Talk stations WRBZ - “850 The Buzz”, and WDNC “620 The Bull”.   The McClatchey stations offer the latest sports information, breaking news, local coverage, and nationally syndicated sports talk programming.  Some of the local shows McClatchey Broadcasting produce include: “The Adam Gold Show”, “The Sports Pig – with Morgan Patrick, “The Dave Glenn Show” and “The Bomani Jones Show.”  The McClatchey stations are also home to some of the nation’s top syndicated shows such as Jim Rome, Primetime with The Packman and Imus in the Morning, among others.  WRBZ/WDNC are Fox Sports Radio affiliates. The company maintains sports affiliations and relationships with Duke, UNC, NCSU, ECU, ASU, the Carolina Panthers, the Carolina Hurricanes and the Charlotte Bobcats.

Matt Vaughan

Matt Vaughan
850 The Buzz
mvaughan@919marketing.com

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