World’s Largest Internet Marketing Consulting Firm Recognizes South African Consultant for Excellence

September 16, 2008 – Midrand, Gauteng, South Africa. WSI (We Simplify the Internet), the world’s largest Internet marketing consulting firm, honored local Internet Marketing Consultant Francois Muscat with a 2008 Excellence Award at WSI’s International Excellence and Innovation Convention in Las Vegas, USA. Francois’ innovation in PPC services, earned him the Excellence Award in the category of “Excellence in PPC Services”.

WSI received several case study submissions by Consultants to be considered for the 2008 WSI Excellence Awards. Each case study was scored and ranked by a team of WSI submission auditors, who all voted to determine the winners. The WSI Excellence Awards showcases the best of thousands of Internet solutions created each year by WSI Consultants, and recognizes excellence in making a difference in the life of their customers and/or their peers. This includes excellence in creative online marketing campaigns, including pay-per-click, search engine optimization, other marketing initiatives and more.

Francois Muscat was recognized for the case study he submitted about the services he provided for Dr Aleksandra Cerny, a dental surgeon in Lonehill, Gauteng. Prior to meeting Francois and WSI, the only marketing that pointed patients in the direction of Dr Cerny’s practice was word-of-mouth advertising. The Google pay-per-click campaign that Francois applied to Dr Cerny’s website brought immediate results. Within a week the website received 9 online bookings. The website that WSI created for Dr Cerny is only 6 months old and has already generated 150 new clients with an average number of 450 appointments. Dr Cerny states that at least 30% of her business comes from the traffic that passes through her website. Before making use of Francois services, Dr Cerny’s previous website yielded absolutely no results and was not even visible to Google. The website currently occupies many top positions on the Google search engine.

WSI introduced its first annual Excellence Awards in October 2007 as a way to recognize excellence among its franchisees in providing cutting edge Internet solutions in their local markets around the world. Since the inception of the WSI Excellence Awards, Francois Muscat has walked off with no less than 5 awards including; Best Product Display (2007), Excellence in Search Engine Optimization (2007), two awards for Excellence in Mentorship (2007/2008) and Excellence in PPC Services (2008).

For more information about WSI in South Africa, please contact Francois Muscat.