Like other social news sites like Digg.com and Reddit.com, Fabrity will allow all users to discover news stories, registered users will be able to rank news stories, blogs and other online information, creating a community-based news forum. The difference is that Fabrity will center on all Celebrity related news & fashion.
"This is the first such site geared specifically for women," says ZOMG!!111 GbR Partner Philip Bakija. "These sorts of sides ushered in the Web 2.0 era and have really helped users find interesting and important stories that might otherwise have fallen through the cracks. But when we noticed that there was no such site that focuses on the feminine perspective, we knew there was an important niche that needed to be filled."
Blogs and online publications written by and targeted to women have exploded in number over the last two years, and ZOMG!!111 hopes that Fabrity will help women ages 15-40 navigate the deluge of information a little more easily.
The site launched in a beta phase, and will include categories such as: celebrities, fashion, beauty, lifestyle, trends, shopping and more.
Company: Zomg GBR
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