You have a great web site, you sell a great product or you provide excellent content. It's all set up. It's beautiful. and It's dry. Dry? Yes, it's dry of traffic. You look at your numbers and you see a few stragglers clicking on your site, but you can't understand why no one's visiting and clicking on your site. You've built the field, so where are the players ? :)
The world wide web is a cornucopia of millions and billions of web pages, and to set yourself apart you'll need these three things:
#1 ORIGINAL CONTENT
Yes, original content. If your website has old, regurgitated content on it, it's likely that most of the sophisticated web crawlers will zoom right by your web site without even stopping to say hello. Original Content is the ground level you need to build a successful web site with lots of traffic. Your web site could be about the blue-eyed Yorkshire beetle's eating habits, but if it's your unique niche, and your original content, you can be certain the web crawlers will pick up your site. So start with the understanding that you'll do best when you have a majority of NEW, ORIGINAL CONTENT at your web site. This way the googles and the yahoo's of the web will crawl your site successfully, and add you to their search engines. Because let's face it, if your web site is not searchable (or findable on an online search), you've lost the potential of reaching a mass amount of people.
#2 MAKE YOUR PAGES WEB CRAWLER FRIENDLY
Sometimes it takes a while for the web crawlers to reach a new site and add the links to its search, but it's a key part of your successful online strategy. Do your homework, verify your web site, read up on what make's a web site friendly or not friendly to a search engine crawler. For example: META Tag your site and make a page of links that you'd like the search engine crawler to follow. Make an index list and make sure your META tags are keyword friendly! at http://www.mytrafficshortcuts.com putting in the correct META tags and Keywords made a huge difference in the number of visitors we get.
#3 ADVERTISE LOCALLY
Word of mouth works great if you've got a hot site, but if no one's discovered your site yet, you need to get it in front of people's eyes. Advertise with Google Adwords, with tshirts, cups, pens, posters, whatever you can afford and whatever makes the most sense for the market you are trying to reach. Find a way to get the word out to your targeted audience about your web site. Is your web site all about dog grooming tips? Place some flyers in your local vet offices. Buy ads at an online pet pharmacy store. Put a poster up outside your local pet store. Sometimes it's important to start locally before taking over the globe. There's plenty of time for that after you conquer your local market!
Keep your eye on the prize and don't be discouraged if you aren't getting a million unique visitors a day. My web site http://www.mytrafficshortcuts.com has international information on it, but I started advertising locally to get my first steady visitors. It can happen - you just need to stay focused and positive. Day by day each new visitor adds to your numbers, and soon you'll be seeing thousands of people, then millions, hitting your site. And when that happens you'll be able to look back and remember that it was the "magic 3" that helped you get there! GOOD LUCK!
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