3 Simple Tips to Make Your Color Brochure Printing Hassle Free

Color brochure printing is easier to do with the advent of various printing technologies. Digital printing for example, revolutionized how printing companies produce short run prints. However, if you want a nice and error free color brochure printing experience, you may want to look at the following tips:

Tip 1: Know the available print sizes
Color brochure printing materials are available in several standard sizes. You can print them on 8.5 x 11 inch or 11 x 17 inch sizes. Of course, knowing the size your brochures will be printed is very imortant since it will dictate how much content your brochures will have.

Another thing to note is that the print sizes that you design your brochures on must be the same as the sizes that you want them printed. For example, an 8.5 x 11 design should be printed on an 8.5 x 11 brochure. Sounds basic right? Well many designers, especially the new ones, feel that using the same design and scaling it to an 8.5 x 17 size has no problems. However, the problem with this is that details are lost and that when scaled, the design will inevitably lose its integrity.

Tip 2: Bleeds are your friend
Bleeds are portions of the design that are outside of the printable area of the page. So how are they important if they are outside the printable are? Well, bleeds are important if you want to have a safety net to fall on when you encounter a problem when cutting and die cutting full color brochures.

While most of the die cutting and cutting equipment are very accurate, it is inevitable that in cutting thousands upon thousands of copies one or two prints may move out of place ruining the alignment of the cutters by several millimeters. What this causes is an unsightly white margin on your prints that will ruin the design. However, when you have bleeds, this could be avoided since the designs run over and continue till the end of the page.

Tip 3: Check the images
Images are very important in getting and holding the audience’s attention. However, to make sure that the images that you use are of prime quality, you need to have high resolution images to ensure that they are crisp and are up to standards.

Remember that you should check every image that you use in your designs. The images in your computer monitors may be crisp and detailed but images that are shown in your monitors only need to be at 72 dpi. The print industry standard for images is 300 dpi. When you use a low resolution image in your brochures, you will notice that the images are blurred or fuzzy.

Also, it is not advisable to use resolutions of mare than 300 dpi unless you are printing on large format. Normal sized images that have more than 300 dpi resolution will only eat up file size and they have no noticeable difference in color quality or detail.