Color brochure printing is easier to do with the advent of various printing technologies. Digital printing for example, revolutionized how printing companies produce short run prints. However, if you want a nice and error free color brochure printing experience, you may want to look at the following tips:
Tip 1: Know the available print sizes
Color brochure printing materials are available in several standard sizes. You can print them on 8.5 x 11 inch or 11 x 17 inch sizes. Of course, knowing the size your brochures will be printed is very imortant since it will dictate how much content your brochures will have.
Another thing to note is that the print sizes that you design your brochures on must be the same as the sizes that you want them printed. For example, an 8.5 x 11 design should be printed on an 8.5 x 11 brochure. Sounds basic right? Well many designers, especially the new ones, feel that using the same design and scaling it to an 8.5 x 17 size has no problems. However, the problem with this is that details are lost and that when scaled, the design will inevitably lose its integrity.
Tip 2: Bleeds are your friend
Bleeds are portions of the design that are outside of the printable area of the page. So how are they important if they are outside the printable are? Well, bleeds are important if you want to have a safety net to fall on when you encounter a problem when cutting and die cutting full color brochures.
While most of the die cutting and cutting equipment are very accurate, it is inevitable that in cutting thousands upon thousands of copies one or two prints may move out of place ruining the alignment of the cutters by several millimeters. What this causes is an unsightly white margin on your prints that will ruin the design. However, when you have bleeds, this could be avoided since the designs run over and continue till the end of the page.
Tip 3: Check the images
Images are very important in getting and holding the audience’s attention. However, to make sure that the images that you use are of prime quality, you need to have high resolution images to ensure that they are crisp and are up to standards.
Remember that you should check every image that you use in your designs. The images in your computer monitors may be crisp and detailed but images that are shown in your monitors only need to be at 72 dpi. The print industry standard for images is 300 dpi. When you use a low resolution image in your brochures, you will notice that the images are blurred or fuzzy.
Also, it is not advisable to use resolutions of mare than 300 dpi unless you are printing on large format. Normal sized images that have more than 300 dpi resolution will only eat up file size and they have no noticeable difference in color quality or detail.
Related Articles
Finding Good Referrals Through Color Brochure Printing and Other Means
By: Maureen Pelayo | 08/09/2008 | Printing
Growing your small business may appear to be a hard task to accomplish. But there are ways to make all the hard work look easy. You just need some color brochure printing, good referral programs and smart strategies to keep your business going until you’ve met a certain goal, until it is time to set another one.
The Ingredients to Brochure Printing: 4 Ideas
By: Abejuela Jennifer | 22/08/2007 | Printing
Brochure printing is an advertising and marketing staple. It can be seen even more commonly during campaigns and product launches wherein companies introduces a new product or service in the market.
Designing Brochures Printing and Drip Marketing
By: Carla San Gaspar | 07/08/2008 | Printing
Drip marketing is one of the newest and innovative ways to market your merchandise. It is a nice change up to your regular designing brochures printing materials that you are using. So if you want a refreshing way to market and advertise you products and services then you should give drip marketing a shot.
Variable Data Printing
By: Printing Guy | 25/04/2006 | Technology
Variable data printing is also called "one to one marketing" or "personalization" .
Variable data printing is where either text, images or both change from impression to impression off the press. So the first one will say Dear Buzz and the very next impression could say Dear Jane. The picture on mine could be of a car and Jane's picture could be of a truck.
Types of Dies
By: Printing Guy | 25/04/2006 | Technology
What does it mean when printing companies say they need to get a die made? There are multiple types of dies used for different processes.
There are engraving dies. These are made of steel and copper. The process wipes ink across the die and then the paper is hit with that die injecting the ink into the paper. These dies last a long time and can be used multiple times. This is usually for fine type with serifs.
4 Tips That Will Help Your Color Brochure Prints to be Noticed
By: Adan Ines | 16/09/2008 | Printing
Color brochure prints provide you with that edge that will make your audience forget about the other materials out there. Brochures also offer you that versatility that other print materials can’t. the only catch is you need to have a design that will be suited for the campaign that you want to venture in.
Printing Special Effects
By: Printing Guy | 25/04/2006 | Technology
There are several treatments in printing that are considered special processes. Not many printing companies do this in house and many of these processes are sent out to graphic finishers that specialize in "finishing work". Foil Stamping, embossing, combination stamping, and die cutting are the most common that we will discuss...
Color Brochure Prints and Other Tips for Your Business to Make a Mark
By: Maureen Pelayo | 19/08/2008 | Printing
Investing on color brochure prints is only one of the many ways to take business matters seriously. And at this instance, the focus is on advertising. But there are still a lot of other factors that you may want to consider to make sure that your company will go on a smooth ride and may also land a special spot in the industry.
Latest Printing Articles
How to Create Short But Powerful Ad Copies Through Custom Printing
By: Maureen Pelayo | 17/11/2008
There may be nothing wrong with what you are doing. But certainly you are lacking on some things. If you are utilizing the print medium for your ads, you can try custom printing for a change. This is to cut yourself out from everybody else, to give your image a boost and so that people can finally notice you.
Design Postcards – Designing Your Marketing Attitude
By: Maureen Pelayo | 17/11/2008
You must dwell enough time and thoughts in any advents with regards to this. This includes how to design postcards, how to make effective ad copies and other things that you have to decide on as you utilize different tools.
The Endless Possibilities With Digital Poster Printing
By: Maureen Pelayo | 17/11/2008
Do you own a small shop? Do not think that because your place is small, you cannot opt for bigger adverting means like digital poster printing. This can serve you in many ways than you may have originally planned.
Wholesale Printing – Leading Your Business to the Right Opportunities
By: Maureen Pelayo | 17/11/2008
Wholesale printing gives you an opportunity to take your chance in advertising to a larger crowd. This is mainly because this is affordable, so you will not think twice about taking the plunge.
The Larger Your Audience the More Unfocused Your Message
By: Kaitlyn Miller | 17/11/2008
As size increases so does diversity. Every state is going to have something unique about it. Every major city is going to have those specific traits unique only to them. Every section of that very city is going to have more and more variations
Place Your Product Into a Person’s Life
By: Kaitlyn Miller | 17/11/2008
When I look at a product I’m not immediately thinking to myself about how I might make use out of it. Typically I just see the product, see what it does, and that’s it. Yes, I’m sure that product could change my life
Look to the Future
By: Kaye Z. Marks | 14/11/2008
Marketing isn’t really about what’s going on in the moment. A truly effective form of marketing is going to be focused far more on the future than what is right in front of you at this moment. Your color printing should be done with the future in mind and how this is going to affect you in the long run.
Checking Out Special Offers
By: Kaye Z. Marks | 14/11/2008
Consider this scenario: you have a list of products that you regularly sell, and each product has its specific packaging. The packaging tells people what your company name is, what the product is, and various details about the product—all the things you would expect to find on a package.
More from Adan Ines
The Role of Marketing Brochure in Encouraging Customer Complaints
By: Adan Ines | 06/11/2008 | Printing
Give your clients the proper venue to place their concerns. If you want, you can use a portion of your marketing brochure for the complaints section that your clients can fill up. Make sure that you will act on them immediately and with their best interest in mind.
Marketing Brochures – the 3 Most Important Aspects
By: Adan Ines | 24/10/2008 | Printing
Among the many selections that business owners have when it comes to their advertising ventures is through the use of marketing brochures. Such material can be distributed in many ways.
Vinyl Printing – Helping You Break Out From Your Advertising Routine
By: Adan Ines | 23/10/2008 | Printing
You don’t have to worry with the money aspect. You can still allot your usual budget when it comes to this. You just have to experiment on the kinds of materials that you are going to use. For example, instead of the usual poster for large format ads, why don’t you opt for vinyl printing for a change?
4 Suggestions on How to Make the Most Out of Your Printing Cost
By: Adan Ines | 23/10/2008 | Printing
You are conscious about every project that you must allot money to be spent. This ranges from the office supplies, staff wages, to the marketing funds including printing cost.
Great Ideas for Business Cards Printing Job
By: Adan Ines | 22/10/2008 | Printing
Business cards are the most cost effective way to reinforce your company image as well and improve your social and business networks. The key here is to have business cards printing materials that are well made and well designed.
Ways to Improve Postcard Marketing Headlines
By: Adan Ines | 22/10/2008 | Printing
However, the importance of how you use the postcard headline in your design is understated and often overlooked. There are different ways to improve your postcard marketing strategies but a good place to start is in improving the way you construct your headlines.
What’s Up With Wholesale Large Format Poster Printing?
By: Adan Ines | 22/10/2008 | Printing
Wholesale large format poster printing is a printing in innovation that will help a lot of designers and marketing people alike. There are a lot of things that you can do with large format printing and the options you have when you print wholesale are plenty.
Four Important Elements of Business Cards
By: Adan Ines | 22/10/2008 | Printing
Business cards are marketing materials that will help you in a lot of ways. They can be used to improve and reinforce your image. It can also be used to widen your contacts whether in business or in society.
Advertising 
