Many people say that creating a print catalog is hard. However, with today’s technological advancements and the various print catalog services available, you can design and create a fitting catalog for your products.
Online printers are the most convenient and the easiest way on which you can create and order your catalogs at the comfort of your own home. No need to go out and personally visit your printer, your printing services is just a mouse click away.
The only difficult part in creating your print catalog is that you need to have at least an understanding of what designs and layouts will bring the best out of your prints. However, the concepts are fairly easy to master. Try and use these helpful hints in designing your catalogs:
• Reserve the top right corner of your catalog to your most beautiful or most intriguing material. This is because customers can easily see this part of the catalog and you need to grab their attention and hold it down in order for them to read your catalog entirely.
Also consider the natural path of the eyes when reading. For most of the westerners, they start from left to right and then from top to bottom. For most of the Asians however, the natural way for them to read is starting from top to bottom then right to left. You need to take note of these suttle differences if you want to connect with your audience.
• Use only clear and simple fonts. Since catalogs focus more on the images of your products, the text that you use should be minimal and the typefaces that you choose should be simple and direct to the point. The readers should be able to read your text at first glance and the message should come across immediately.
• Try and fit in an order form in the catalog itself. Having an order form available inside your catalog is very helpful to you and your customers. It is helpful to the customer since you simplify the order process and make things more convenient for him/ her. It will also help your company since your customers can now easily place their orders and this can help you improve your sales. You can immediately hear from prospective customers and you can increase your profit with the correct sales pitch even during product inquiries.
• You should invest time on your layout. You catalog should be image heavy but the feel should be light and airy. Try and cram in as much product as you can but also take note of your layout. The catalog layout should not be cluttered and design elements should coincide with one another in order to create a harmonious design that is not a strain to read and look at.
• Print in full color. To maximize the effect of the images in your catalogs, you need to use full color printing. And while you can use single color printing and two color printing in your catalogs, full color printing brings out the best in your images and lets them represent your products accurately.
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