Have you considered banner advertising in your marketing campaign? Banner advertising is basically large poster printing, printed on vinyl. Most banner advertising is displayed at sports arenas and indoor malls. But banners also have their place outside, tied between light posts or hanging over a highway overpass. Banners can function as cheap billboards when they're placed outside.
Reasons to Use Banners
Banners can help you promote your products in a short and sweet format, much like billboards. Its function has made it a clearly understood medium for advertising. People read and understand banners without struggle because they are used to seeing them and know they include easily digested information.
They last a long time. Banners are made of durable and flexible material, generally vinyl, which makes them a great investment because they can last for several months to a few years. Banners that are placed outdoors come with UV-protected archival inks and have coatings that protect them from wind, rain and other weather damage.
You can use them like posters. If you already have some posters designed, all you have to do is ask your poster printing company to print them on the vinyl banners instead of poster board. There's nothing else required from your end, which makes banners a quick alternative when you need some extra signage.
To make your banner advertising effective, answer the following questions before you get yours printed.
1. Will the banner be placed indoors or outdoors? This won't only help you decide on what kind of protective coatings you'll need, but it'll also affect your color scheme. If you'll be hanging your banner from a concrete highway overpass, you'll want to make sure your colors won't blend in. Get rid of the cream and tan colors and choose colors that will catch motorists' attention as they pass.
2. What size do you need? You don't want to overwhelm people in a small place with a huge banner. On the other hand, if your banner is too small for the space, it won't be easy to read. By knowing where your banner will be placed, you'll have a good idea of what size you'll need.
3. Do you want to emphasize text or graphics? Many banners emphasize text, so you might want to go that way and leave off graphics entirely. On the other hand, if you already know what kind of banners you'll be competing with (like at a professional football stadium) you might want to make your banner all graphics to stand out from text-only banners.
4. Use a font that can be seen from a distance. This is not the venue for a curly or cursive font that is hard to read.
5. Use a call to action. If you have the room for it on a bigger banner, tell people to call you or visit your Web site. Use your banner as you would any other form of advertising.
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Got a Question? Ask.
Ask the community a question about this article:
Frequently Asked Questions
Has Anybody seen Jimi Hendrix Poster at Woodstock standing at the rail close shot
By: Jimi B | 03-11-2008
jimi hendrix poster at woodstock with his bandana and white fringe standing in front the rail. It is a giant size. Any info as date. does anybody have this or seen it online? Any Help would be great because I cann't seem to find anything at all. Thanks
Tabletop Poster
By: gthemacs | 17-09-2008
what is the best size for a tabletop poster?
Where can i find and buy posters of slither ...
By: Andy | 25-08-2008
where can i find and buy posters of slither actress tania saulnier ?
Air jordan
By: DON | 21-08-2008
I have a mike jordan nike poster that is brand new never hung and it has a silver boader at the bottom unlike the ones is see on ebay. Is this rare and is it valuable . It the one that he's jumpiping in the air
2008 Presidential Campaign posters
By: Joseph Cominio | 18-07-2008
I am a Middle School Civics teacher, and would like to have 2008 Presidential Campaign posters, button, stickers, etc. as visulal aids in my classroom. Are there any free materials available?
Design your own poster
By: Ashley | 29-06-2008
Will someone please help me! I would really like to design my own poster online. Is there some kind of website that would let you design your own thats affordable and not a rip off that you can order. Oh yeah i dont want to put a picture of myself on it either.
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