Do you really want to bother with all the aspects of print specifications? When all you care about is having your advertising materials printed with photographic quality, fast, cheap, and conveniently, then your best option is to get acquire a customer and user friendly online printing company.
Optimizing Options
Online printers take it upon themselves to offer more than high quality prints, but holistic printing solutions as well. Printing companies may proactively dish out a number of options and services to cater to the varying needs of today’s businesses.
But while availability of choice is a good thing, it can be burdensome for businesses to make a decision with overwhelming options. Having to choose from endless possibilities may be more of a liability than an asset.
As a solution, most printing companies that have readily weighed and measured the specifications perfect for businesses and for various environments. Streamlined processes for mass production with accuracy and precision have made printing all the more fast and affordable. And through the internet, you can avail such services online for maximum convenience.
Basic Print Specs and What These Choices Mean
Instead of having to deal with the technicalities of printing, you can spend your time instead on developing a marketing plan, while the printers do the rest.
Paper stock
• Paper stock is measured either in thickness or in their weight. There are different paper stocks to choose from, but to make things easier the printers often designate at least two choices for your print job that are standard in quality and more.
• The right paper stock dictates the durability of prints and affects the outcome of your colors on paper. It is also practical as some stocks are mail friendly and fit right into available envelopes, card racks, display stands and such.
• Card items are often printed in the standard 14 pt. board paper, while other items can be printed in 100 lb. gloss text (similar to the magazine pages) or the 100lb gloss cover (similar to magazine covers.)
Size specifications
• Simply click on the kind of advertisement you need and the printer will take care of providing you the standard size specification for each category. Brochures for instance can be printed in bond paper size or legal size, and can easily be folded and fitted into any standard sized postal envelope.
Paper finish
• All are printed in bright white paper with three handy choices for finishing the semi-gloss, matte, and high gloss paper finishes. These are the most common available and possibly all you’ll need for your marketing.
Volume
• The minimum volume of offset printing has gone down in the past several years so you can have as little as a few hundred pieces printed depending on item required. Minimum volumes are set in place to provide you the most cost-effective prices to cover the fixed plating and set up costs.
Delivery
You can pick up your prints, have them delivered to your doorstep, or have them delivered straight to your customers’ mailboxes. When you want it easy, you can outsource your direct-mail-marketing to these printers. All you need is to provide them with the design (which they can assist you with) and your database (or use their mailing list).
When you are stressed out from all the decisions you have to make with regard to your business, you can rest assured that printing is one less thing to worry about. With online printing, getting your prints ordered can be done in minutes.
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