Sanjay Sharma, Global Head - brings with him TWENTY LONG YEARS of a multi faceted rich experience of Technology, Operations, Commercial, Sales, Business Development (Domestic & International), Customer Relationship Management & Strategic Alliances. During these years, he has worked in organizations like BPL Telecom Limited, Reliance Communications Limited, Bharti Telesoft Limited.
A graduate in Electronics & Industrial Electronics from University of Pune, Sanjay Sharma is endowed with excellent academic record from a young age being the recipient of National Merit Scholarship School Certificate. Sanjay Sharma also underwent the Residential Management Programme for Business Managers from Indian Institute of Management, Bangalore (IIMB) and was honoured with the Best Project Award presented in the partial fulfillment of this Programme.
Within a short span of time with TDI International India Limited, Sanjay Sharma has been single handedly responsible for recruiting a Highly Professional Team of experts that is fully equipped with state-of-art electronics and successfully commissioned the Internet and Mobile Advertising Division which is already producing excellent results.
Advertisers these days have many options for advertising, but Mobile Advertising and Internet Advertising are the two most thrilling, as advertisements look very attractive when displayed on phone screens and on computer/laptop screens. Since much potential and scope lies in mobile and Internet advertising and it tends to deeply appeal to the viewers. Mobile Advertisement and Internet Advertisements have come in focus.
Mobile Advertising is closely related to online or Internet Advertising, though its reach is far greater – mobile advertising’s estimated targets say that by end 2008, there would be global total 4 billion. Global estimates of computers, including desktops and laptops, is at 800 million. Therefore exclusive advertising on web pages meant for access by mobile phones is a great idea.
It would be easier for an advertiser to convince people to buy their product when people would receive and view ads while there are already out for shopping. Giving them the relevant information needed can do this and supplying them with added details could also influence them to the extent that they straightaway proceed to buy product after seeing its ads.
As essential needs of all humans are very similar, a person who has received an advertisement through Mobile or Internet may not be in need of the service or product advertised but might know someone who is in need of it and so can pass on the advertiser’s message through word of mouth, forwarding the link or the advertisement. A major benefit of Internet Advertising is that the information and content can be accessed in any country even at late odd hours. Internet Advertisements are often interactive advertising so if the Internet Advertiser opts for a response, the viewer may like to visit the brand’s website, or try to contact them through email, phone, etc.
Mobile Advertising and Internet Advertising in future are predicted to become the major sources of advertising.
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