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Home Page  Advertising Printing Breaking Down Business Cards: Contact Information |
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Breaking Down Business Cards: Contact Information There are a wide variety of different elements that go into business cards. My point here is to go over the different pieces of contact information you put on your cards, in hopes of helping you decide exactly what your card needs to say. Before you begin your business card printing here are some of the things to ask yourself about. Contact information is probably the most important thing for your business card, but how much of it do you put on your card? There are a lot of different ways people can contact each other these days, and most companies are going to have a lot of different avenues for people to take in order to get into contact with them. But a business card only has a certain amount of room on it. The more information you attempt to pack into it the more cluttered your card begins to look and the less professional it appears. A wall of information is also harder to read. If you have a big block of various numbers people are going to have a harder time distinguishing one thing from another. Also consider how hard it might be for a person to figure out which method of contact to use. If you have your email address, fax number, phone number, cell phone number, and address all on your card, which one is a person supposed to use? Is one method better for contacting you than another? Will any of them do and be perfectly fine? A good system is to limit your contact information to three primary ways for them to get in touch with you and don't go too far beyond that. This way you're giving people some variety without overwhelming them with various choices. Something else that happens quite often is the people who are looking to make the most out of their business card printing try to put in a lot of information, and to do so, they decrease the size of the font. In fact, for those trying to use creative images and other unique details, the contact information is what is given the least amount of attention, and so is reduced in size to fit in everything else. Yes, you need to have a creative card, but don't overlook how significant your contact information is. This is the primary purpose of your business card. You're trying to hand people a means of getting into contact with you, so why would you then disregard that contact information by making it too small to read? I'm all for people getting creative with their business cards, just be sure you aren't getting a little too creative when it comes to how people contact you. Consider this the business side of your card, and when you do business, you get right to the point and act as professional as you can. Make sure the same is true of your business card.
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