Breaking the Myths in Color Printing

While many people admire colorful prints, still, there are businesses and individuals who hesitate to go into full color printing. For one reason or another, certain misconceptions about full color printing have kept them at bay.

It is about time that we shed some light onto common false impressions or mistaken beliefs regarding color printing.

Let us break the myths that surround color printing and free yourself from heedless worries. With full colorful printing, you can take in all the benefits that comes with the territory without thinking about anything that might upset it in the process.

Let us see which fallacies are out there about color printing and we will set them straight.

Myth 1 - Full Color printing is an expensive option that only individuals and businesses who have enough investment in the printing projects dare only get it.

Fact: Full Color printing is not an expensive process. It does not limit itself to people with huge budget prepared for it. Color printing, as made available and efficient by technology, is done at very competitive prices.

You can have full color business cards, both sides even, without paying through your nose. Color printing is a common process that is not exclusive to anyone or to any price.

Myth 2 – Prints run through color printing easily fades.

Fact: Any printed material will fade in time. Nevertheless, color printing will last a substantial amount of time without fading. With all the developments nowadays, your prints can even endure direct exposure to sunlight without fading for a certain duration.

Nevertheless, if you want to immortalize your prints, the best way to do it would be applying layers of protection like a UV coating. Also, you should really prevent having your prints exposed to sunlight, especially if the inks used are non-UV protected.

Myth 3 - Full Color printing produces prints that are too different from the original design.

Fact: Any printer will tell you that printing companies can only print and match colors as closest as possible to the ones in the original design. 100% color accuracy is impossible for a number of reasons.

1) Computer monitors are a different media from prints. It has a different system that makes us see colors in a particular way that is impossible to do in prints.

Computer monitors add a combination of light particles to create colors while prints selectively deflect or subtract a certain kind of light for us to see the colors we want.

2) The color profile of the computer monitor is RGB while the printer works by producing colors using CMYK.

3) You also have to understand that once you opt for a colored paper stock, the colors will automatically look different. Either the colors will pale in contrast to the paper color or the paper will overwhelm the inks, adding the paper’s own color shade unto the outcome of the print, or both.

4) An inexperienced printer will surely fail to provide you with color accuracy, if they lack skills and the proper technology.

These, among many other reasons, complicate the procedure of color accuracy. Nevertheless, printing professionals can match the colors onscreen with the print output without you really noticing much difference. This is the kind of quality your color printer should produce.

Myth 4 – All color printers produce the same result.

Fact: If you believe this is true, then you might be with a wrong printer. Printers are different and will produce different results because even though they have the same machines, their skills and expertise are the determining factor which discerns whether the colors are right or not.

It’s probably about time you re-examine your printer. Ask for samples from printers and study it carefully. Find a reliable printing company who can bring you highly satisfying color printing jobs every time, all the time.

Once you have this partnership, you won’t be convincing yourself that this is probably all there is to color printing. Because once you’ve found the right full color printing company, you won’t have room for these doubts anymore.