Catalog printing can be considered as an ambitious project since you are dealing with a multi-page document. Imagine the kind of examination your single-leaf flyers go through before you send them out to be printed.
So imagine, poring your attention page after page just so you can get everything right. Well, sometimes, no matter how you try you still tend to forget something do you?
Well, while most printing advice concerns how you can blend and mix and get the true color that you want, this time, we’ll focus on a matter that will entirely improve you catalog printing. After, design is as just as important a process such as printing.
Layout Ideas for Practical Catalogs
Nevertheless, what you need is a clear perspective on your catalog printing project so you will know that this investment can bring in fruitful rewards. Make your catalogs more effective by observing these tips. Never overlook another detail with these practical and useful ideas:
1. Consistency is essential in lay-outing. You need to maintain a look in your catalogs so that your catalogs are more organized. Avoid the hodge-podge look if you’re not meaning to go into it. Observe how you use fonts and graphics in your catalogs to create consistency.
2. Variety in another important ingredient. While this may seem like contradictory to the one mentioned above, you do want to create spaces wherein your readers can get a refreshing or invigorating taste of what you have to offer.
Consistency need not mean boring. Observe variety to inject interest in your catalogs.
3. Organization is of no doubt, another significant factor. By organizing your contents effectively, you not only help your own readers find out what he or she is looking, but you make them more engage with your catalogs.
Observe how magazine put the most interesting or captivating item in the middle of the catalog’s pages. Observe how pin-up posters are placed in the middle or the most controversial scoop in the same location. This makes your catalogs read better.
Your clients would flip through your catalogs page after page, anticipating the good part. You, of course, want to do these so you can expose more of the inner pages and its contents.
4. Colors even most circulated magazines know just when to limit number of colors used. While there are small details that gives your images or graphic design more character, you should limit the number of bold, solid colors.
No one wants to play Where is Waldo? in reading your catalogs. Reading is already a tedious activity. Help your readers and make your catalogs more leisurely.
5. Balance occurs when you know when to highlight certain texts with just the right amount of images and vice versa. If you want to sell numerous items, do not punctuate each item with such a long description. Instead, introduce a category briefly and then follow it with a procession of pictures.
6. Picture Tricks, well, this isn’t exactly a trick. But when you are using photos, make sure that you know how to lead your readers’ eyes properly. When you place a picture along the outer edges of the catalog, make sure the model is looking inwards, towards the spine of your catalogs.
In the same manner, if your pictures are located closely along the spine, make sure that the picture or image leads the readers’ eyes outwards so he or she can scan the whole page.
Turn your catalogs into must-have items during special events, in your promotions, in marketing campaigns and the like. Boost your catalogs’ readership not just through quality catalog printing, but through these effective catalog design and layout ideas.
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