Catalog Printing: the 5 Things You’ll Ever Need

Author: Jenabej

| Posted: 02-08-2007 | Comments: 0 | Views: 11 | Rating: (50)

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Catalogs do much more than sell products. They often provide your clients a glimpse into the inner workings of your company. It can communicate and reflect your company’s creativity, dynamism and success. Catalogs and catalog printing does this and much more for your company.

This is by no means an easy feat to accomplish because catalogs, unlike multi-page brochures, are generally bulkier and requires more attention to details. Owing to the number of pages, it is requires more concentration. Essentially, every page must be well crafted and thoroughly thought of.

Furthermore, the design should be consistent with the overall marketing strategy of the company. Any error in your design or layout could potentially lead to a waste of precious time and money.

So how do we prevent these mistakes? What makes a good catalog? Here are some tips you might consider when doing one.

Invest in photography
Catalogs generally contain pictures and lots of images. So why not invest in the services of a photographer who has an eye for getting the best angle of your products? Surely, your clients will be able to fully appreciate such photos.

It is worth noting that having excellent photos prepared, makes it all the more easier for you to prepare and print your catalogs. You could almost say that half of your selling is done with such great photos.

Assign graphic artists
Once you have the photos, it is time you let the graphic artists do their work. These may include creating illustrations and of course, doing the layout. It is such an important task that would incorporate all other aspects of catalog making including cover design and placing the appropriate texts on the pages.

Be aware of the timeline
A project such as this often encounters difficulties with respect to meeting deadlines. Always incorporate a realistic and separate time table for printing, which includes proofing by the printers, room in case any revisions should be made, turnaround time, and of course shipping time.

Even though printers are efficient and works to meet your deadlines, it is still better to allocate you and your printer enough time so as to produce a more accurate, polished work.

Other than this, it pays that you follow your schedules strictly.

Double Check Details
Yes, the catalog is a visual document but like any reading material, you should check all the information you’ve input. Check and double check labels and information. One fatal mistake will leave an ugly imprint or cause confusion among your clients.

Choose a print company wisely
How important is choosing the right printing for your catalog printing project? Choosing the right printing company is dreadfully important. If we were to fully discuss it here, we would go to such lengths it might be quite boring to read. Nevertheless, it is the printing company who executes all your designs and layout.

Relying on an inexperienced printing may only bring you more difficulties and prolong your catalog printing project.

As mentioned previously, you should have a printing company that offers full color printing. It also should possess the necessary equipment produce high quality prints on a consistent basis.

Ask about binding, scoring, folding and stitching. The more options they offer, the more it’ll be advantageous for you to get all the details you need.

Check too if they have personal customer support that can accommodate you if and when any unforeseen problems may arise during printing.

Creating catalogs isn’t an easy job. But choosing the right catalog printing company as your printing solutions provider can make everything go more smoothly. You don’t even have to worry much cause they’d do the worrying for you.

With a bit of luck, you’ll have the catalogs of your dreams. But with the right catalog printing company, you’ll have all the luck you’ll ever need for your project.

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Article Tags: Printing, Brochures, Full Color, Catalog

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Catalog Printing: the 5 Things You’ll Ever Need

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