Direct-mail-offline advertisement such as color postcard printing is still the most effective way to generate online traffic and eventually online sales. You may have set up their business in cyberspace or while others simply use it to augment the sales of brick and mortar stores. Either way, it will help your business generate the much needed traffic.
With more than 10 billion web pages, a website without advertising might just as well be a non-descript hole in the whole that people hardly take notice. There is very little chance of potential clients visiting your site if they hardly know you exist, much less make the sale. In the hurly burly of the digital world, the simple and easy colorful post card printing might still be your best bet to increase online traffic and sales.
Insights on Offline vs. Online Direct-Mail-Advertising
• Postcards have a higher readability than other advertisements. Postcards can be sent as is without being stuffed into an envelope. Even the simple act of sorting through the mail, your audience can easily scan through your postcard. Advertising envelopes are easy to spot and can be thrown away without as much as a second thought.
Online direct-mail may suffer the same fate. With all the junk mail being sent out, your email hardly has a chance of being opened, much less read.
• Postcards can be kept or passed on
The postcard is designed to draw attention and to ignite interest. It is designed with full color for impact and a hard paper back for durability. It can be kept as a bookmark, pinned on a cork board, pasted on a scrap book, or passed on to friends. This can quickly multiply the advertising potential of your postcard.
Even when an online postcard is kept for future reference, chances are it will be buried deep beneath all the other mail in the inbox. As it is simply an unattractive colorless line among a sea of lines, it will hardly be remembered.
• Postcards can tease and intrigue
Illustrations draw more attention than headlines, and headlines draw more attention than body text. You can use illustrations to pique your audience interest and back it up with an interesting headline or question.
Follow this up with a caption instructing them to visit the website to get more information, or for the answer to the questions.
Sending online postcards can sometimes feel like beating a dead horse. You are using an obscure advertisement to help generate traffic to an equally obscure website. It’s hardly the cost-effective advertisement you are looking for.
Color postcard printing on its own will hardly make the sale, but it can generate the much needed online traffic. The website is an interactive marketing tool that can provide your clients with all the information they need, and the order form which makes it easier for them to order. It is easier for the website to make the sale than any other advertising. Offline postcards can get your clients there.
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