Custom Printing: 10 Unique Advertising Ideas for Today’s Trends

Printing companies should provide you with more than just good prints; they should provide you with printing solutions. Custom printing is one such solution. It opens opportunities for clients to be creative with their advertising materials and to be dynamic in responding to their marketing needs.

Here are the following custom options you may want to take advantage of:

Small Orders
If you are dealing with a commercial, offset printing company, any print job that is below 250 is considered as a custom print job. Sometimes, even lass than 500 is may also said to be custom printing.

Usually, you had to print a few hundred copies of each print. With digital technology, you can have as little as one. The idea of being able to print a few pieces should instantly start the light bulb in your head.

• You can now employ a more personal advertising strategy. Instead of having generic posters printed by the thousands, you can now print a few dozen posters targeted to a specific customer profile.

• You can send marketing materials more often. Instead of having a thousand pieces of the same material printed once, and sent once, you can have a few hundred prints every now and then. Print a separate advertising material for Christmas and for New Year!

• You can print several pieces to test your market. See how receptive they are to your marketing advances. With fewer prints, it’s easier to use trial and error strategies. You can edit your design several times so when you are ready for the big order, you are confident of how the market will receive it.

Print Sizes
There are different size templates per item. A business card is usually set at 2x3.5 inch while a calendar may either be 11x17 or 12x24. These sizes are the popular print product sizes where most would fit well within accessories, envelopes, and such.

• With custom printing, you have more freedom to explore and go against the common standards. So go ahead and print in sizes that will unleash and liberate your creativity.

• Small but Terrible. Printing in the right size, which may be smaller than the usual, can be just as trendy or even more functional. Use custom printing to start your own fad. Use it too to make it more advantageous for you to make your prints handy. Only a few magazines had dared publish in a small size, but now, fashion magazines know just what market they have for printing magazines at half sizes.

• Large format prints on the other hand is getting bigger. Make full use of glass windows that you can embellish with large static clings or adhesive vinyl. It pays to have flexible size options to measure exactly what will fit your given space and not work the other way around.

One of a Kind Material
• The standard printing material is the bright white semi-gloss paper. With custom printing, you may have paper ordered specially for you. It can be linen paper with its matte dull finish and texture, or a grainy paper that creates more drama.

• Create and combine your material with finishes and make a pretty cool effect. You can combine select UV coating to give your print out a different texture for starters. This can easily be done on postcards and business cards.

• You can use textured material to compliment other custom jobs such as paper embossing, foil stamping and such.

• Use pearlized ink on black paper for a classic elegant look.

There are many more ways you can explore custom printing for truly trendy and unique advertising materials. Create marketing materials that are tailor fit for your needs. Call your printing company and discuss your printing options.