This is often the mistake made by business owners and marketers – they forget that there’s new opportunities to be had with old friends, in this case, old clients. With so much going on with trying to generate new leads with our ads such as full color postcards, we often fail to remember that we can always get new business deals with former customers. So much so, that repeat business with them is a goldmine actually waiting to be tapped.
So before you spend so many dollars again for your marketing campaign to drum up new leads for your business, why not take a look at your loyal customers and try to reconnect with them to build a fresh new start in your relationship. You might just be missing a lot of opportunities for business deals by forgetting to include your old and loyal customers in your marketing efforts.
This is a fact: former, loyal clients are a great source of repeat business. Repeat business means an increase in your future sales. This assumption is valid even if that customer and client only made purchases every two years.
There’s definitely new business to be had from old clients. Remembering to follow through with your clients who actually purchased from you can go a long way in providing them the reason to buy from you again.
Once a customer is satisfied, it doesn’t take too much effort to convince them to buy from you again. You just have to make sure that they know that you appreciate the business that they’ve brought to your company.
Second fact: satisfied customers can always be a source of your referral program. They talk a lot. And the good thing about that is that they talk about how good you are and what a great experience they had under your care.
Third fact: word-of-mouth advertising is most often the best means to promote your business. There’s no denying the power of a testimony. And when a customer becomes satisfied, there’s no doubt that their family, relatives, lovedones, friends, colleagues, and even their café waitress will know about it.
So even if you think you have the most attractive and appealing full color postcards, done by the most expensive postcard printing company in this planet, you might want to try going after your former customers who you once served a few years back. Once you’ve had them as paying customers, it doesn’t mean that your job is done. In fact, customer loyalty can be your best ally in getting you that increase in sales you need to boost your business.
Got a Question? Ask.
Ask the community a question about this article:
Q&A Powered by:
Latest Printing Articles
Things to Plan Well in Advance for
By: Kate | 18/11/2008
I’ve just come off writing a series of articles talking about how planning ahead might cause you trouble if you aren’t willing to keep an open mind, so now I’m going to focus instead on why you should still plan ahead no matter what.
How You Frame Your Offer
By: Colleen Davis | 18/11/2008
This isn’t really about what exactly it is that you’re offering, but more about the way you present your offer. A lot of marketing is centered on a company’s ability to display their offers in a way that appeals to their customers.
How to Create Short But Powerful Ad Copies Through Custom Printing
By: Maureen Pelayo | 17/11/2008
There may be nothing wrong with what you are doing. But certainly you are lacking on some things. If you are utilizing the print medium for your ads, you can try custom printing for a change. This is to cut yourself out from everybody else, to give your image a boost and so that people can finally notice you.
Design Postcards – Designing Your Marketing Attitude
By: Maureen Pelayo | 17/11/2008
You must dwell enough time and thoughts in any advents with regards to this. This includes how to design postcards, how to make effective ad copies and other things that you have to decide on as you utilize different tools.
The Endless Possibilities With Digital Poster Printing
By: Maureen Pelayo | 17/11/2008
Do you own a small shop? Do not think that because your place is small, you cannot opt for bigger adverting means like digital poster printing. This can serve you in many ways than you may have originally planned.
Wholesale Printing – Leading Your Business to the Right Opportunities
By: Maureen Pelayo | 17/11/2008
Wholesale printing gives you an opportunity to take your chance in advertising to a larger crowd. This is mainly because this is affordable, so you will not think twice about taking the plunge.
The Larger Your Audience the More Unfocused Your Message
By: Kaitlyn Miller | 17/11/2008
As size increases so does diversity. Every state is going to have something unique about it. Every major city is going to have those specific traits unique only to them. Every section of that very city is going to have more and more variations
Place Your Product Into a Person’s Life
By: Kaitlyn Miller | 17/11/2008
When I look at a product I’m not immediately thinking to myself about how I might make use out of it. Typically I just see the product, see what it does, and that’s it. Yes, I’m sure that product could change my life
More from Kaitlyn Miller
The Larger Your Audience the More Unfocused Your Message
By: Kaitlyn Miller | 17/11/2008 | Printing
As size increases so does diversity. Every state is going to have something unique about it. Every major city is going to have those specific traits unique only to them. Every section of that very city is going to have more and more variations
Place Your Product Into a Person’s Life
By: Kaitlyn Miller | 17/11/2008 | Printing
When I look at a product I’m not immediately thinking to myself about how I might make use out of it. Typically I just see the product, see what it does, and that’s it. Yes, I’m sure that product could change my life
Keep Your Image Strong
By: Kaitlyn Miller | 13/11/2008 | Printing
There are a lot of different things that go into the image you need to present to people. If you work in a service industry where you are the center piece of your company this becomes even more important.
Don’t Just Settle With What You Have
By: Kaitlyn Miller | 12/11/2008 | Printing
You struggle through the beginning of your business. You develop a strong mailing list to send your catalogs out to. You get everything down to a solid system where you know who you’re targeting and you know how to best appeal to them.
Three Primary Things to Consider for Attracting Customers
By: Kaitlyn Miller | 11/11/2008 | Printing
This isn’t necessarily a matter of a physical area, though it certainly can be. If you’re going to put up a bunch of posters or print brochures to hand out to people, you’ll need to know the physical area that you’ll need to be in.
Marketing Techniques: Strong Presence
By: Kaitlyn Miller | 11/11/2008 | Printing
Not all marketing is about actually pushing one product or another. You don’t have to have a sale to talk about, a new product to mention, or even existing products to boost up. Simply telling people that you exist and that you’re there
Birthday Reminders
By: Kaitlyn Miller | 07/11/2008 | Printing
One of the jobs of any company that wants to pull closer to their customers is to find different ways to show their customers that they care. This can come in all sorts of different formats, and many companies start up newsletters for just such an occasion.
Don’t Base Too Much on the Past
By: Kaitlyn Miller | 07/11/2008 | Printing
How else are you supposed to figure out if something is going to work other than looking at whether it worked or not in the past? This is how you find out all sorts of different things in life.
Advertising 
