They're small and simple and yet they can be really difficult to get right.
Logos aren't something you just come up with overnight unless you get really lucky and have that amazing flash of inspiration. They may look like they wouldn't take much to design, but a great logo can be a very difficult thing to get right if you don't know exactly what you're doing.
But there are a few key details you need to be aware of, and can help you get your logo going strong.
The first has to do with the complexity of the logo. The more complicated you get the less likely it is your logo will really take off. A logo needs to be on everything associated with your company, and the more complex your logo is the harder it will be to pass it around on everything.
Think about your business card printing. Complex logos aren't capable of being made as small without losing most of the details. Your business card is going to have your logo on it, meaning your logo needs to be able to be made small enough to easily fit on that business card.
This is why so many logos look very simple and easy to understand. Look at the logo for Target. You can't get more basic than that. Most car logos are also good examples because almost all of them have basic looks.
The more basic a logo looks the easier it is to make it any size you want. If you need that logo to be a massive sign on the side of your building or something small to go along with your business card printing you can easily do it.
Logos are also often presented in different colors along with different sizes, and once again if you get too complicated with your logo than you won't be able to alter it in this way as easily.
Part of this deals with only having a handful of different elements that comprise your logo. Often logos only have a few lines, or a single element to the design, and that's why it can change in size and shape without losing the overall idea of it.
Beyond the practical use of applying your logo, a simple logo is also easier to remember. If you get particularly complicated people won't be able to remember it as well. It's also nice if your logo is connected with the name of your company, as is the case with Target, but not all companies have a title that can fit so well with a particular type of logo.
The whole point of a logo is to help people remember who you are through this design. The best logos are the ones that can be used on everything you have and are easy for people to keep track of. This isn't an easy thing to do, but if you know what you're going for, you'll be in a better position to achieve it.
Got a Question? Ask.
Ask the community a question about this article:
Frequently Asked Questions
Business
By: Gm transportation | 04-11-2008
I am trying to start my own delivery service/transportation. I have CDL B- w/P endorsement. Does anyone out there have any suggestions on where I should start?
We are in need of a business directory which can ...
By: Nick | 04-11-2008
We are in need of a business directory which can provide reliable business contact information. Are you aware of any?
Advice on buying a service business
By: Barbara | 03-11-2008
I want to buy a service business that has no assets. The owner is selling his knowledge and a client base that seems to be reflected in his sole-proprietorship tax returns. How can I be sure his numbers were not fabricated for this sale? Also, what can I use as protection clause in the offer to buy in case once I give him the money, I find out the prospects are not what they were represented to be?
Do you need promotional items at a reasonable price?
By: The Executive Choice | 03-11-2008
With the economy in this downward trend, so are the sales of our company. We are a Las Vegas based promotional items company and we celebrating our 10th year anniversary. All our succcess is due to word of mouth and that says a lot about our customer service. I am reaching out to new industries to generate new business. I am here for anyone who is looking to put there logo or name out there on a promotional item. You name it, T-shirts, pins, pens, mouse pads the list goes on. My question is; Does this service sound like something you could use?
My friend is a computer distributor and would like ...
By: Nick | 03-11-2008
My friend is a computer distributor and would like to contact companies who may be interested in taking computers on lease. He is looking for relevant contact information. Where can he find it?
What companies in Venezuela are members of ...
By: ALEX | 03-11-2008
what companies in Venezuela are members of MERCOSUR
Q&A Powered by:
Latest Printing Articles
Things to Plan Well in Advance for
By: Kate | 18/11/2008
I’ve just come off writing a series of articles talking about how planning ahead might cause you trouble if you aren’t willing to keep an open mind, so now I’m going to focus instead on why you should still plan ahead no matter what.
How You Frame Your Offer
By: Colleen Davis | 18/11/2008
This isn’t really about what exactly it is that you’re offering, but more about the way you present your offer. A lot of marketing is centered on a company’s ability to display their offers in a way that appeals to their customers.
How to Create Short But Powerful Ad Copies Through Custom Printing
By: Maureen Pelayo | 17/11/2008
There may be nothing wrong with what you are doing. But certainly you are lacking on some things. If you are utilizing the print medium for your ads, you can try custom printing for a change. This is to cut yourself out from everybody else, to give your image a boost and so that people can finally notice you.
Design Postcards – Designing Your Marketing Attitude
By: Maureen Pelayo | 17/11/2008
You must dwell enough time and thoughts in any advents with regards to this. This includes how to design postcards, how to make effective ad copies and other things that you have to decide on as you utilize different tools.
The Endless Possibilities With Digital Poster Printing
By: Maureen Pelayo | 17/11/2008
Do you own a small shop? Do not think that because your place is small, you cannot opt for bigger adverting means like digital poster printing. This can serve you in many ways than you may have originally planned.
Wholesale Printing – Leading Your Business to the Right Opportunities
By: Maureen Pelayo | 17/11/2008
Wholesale printing gives you an opportunity to take your chance in advertising to a larger crowd. This is mainly because this is affordable, so you will not think twice about taking the plunge.
The Larger Your Audience the More Unfocused Your Message
By: Kaitlyn Miller | 17/11/2008
As size increases so does diversity. Every state is going to have something unique about it. Every major city is going to have those specific traits unique only to them. Every section of that very city is going to have more and more variations
Place Your Product Into a Person’s Life
By: Kaitlyn Miller | 17/11/2008
When I look at a product I’m not immediately thinking to myself about how I might make use out of it. Typically I just see the product, see what it does, and that’s it. Yes, I’m sure that product could change my life
More from Kaitlyn Miller
The Larger Your Audience the More Unfocused Your Message
By: Kaitlyn Miller | 17/11/2008 | Printing
As size increases so does diversity. Every state is going to have something unique about it. Every major city is going to have those specific traits unique only to them. Every section of that very city is going to have more and more variations
Place Your Product Into a Person’s Life
By: Kaitlyn Miller | 17/11/2008 | Printing
When I look at a product I’m not immediately thinking to myself about how I might make use out of it. Typically I just see the product, see what it does, and that’s it. Yes, I’m sure that product could change my life
Keep Your Image Strong
By: Kaitlyn Miller | 13/11/2008 | Printing
There are a lot of different things that go into the image you need to present to people. If you work in a service industry where you are the center piece of your company this becomes even more important.
Don’t Just Settle With What You Have
By: Kaitlyn Miller | 12/11/2008 | Printing
You struggle through the beginning of your business. You develop a strong mailing list to send your catalogs out to. You get everything down to a solid system where you know who you’re targeting and you know how to best appeal to them.
Three Primary Things to Consider for Attracting Customers
By: Kaitlyn Miller | 11/11/2008 | Printing
This isn’t necessarily a matter of a physical area, though it certainly can be. If you’re going to put up a bunch of posters or print brochures to hand out to people, you’ll need to know the physical area that you’ll need to be in.
Marketing Techniques: Strong Presence
By: Kaitlyn Miller | 11/11/2008 | Printing
Not all marketing is about actually pushing one product or another. You don’t have to have a sale to talk about, a new product to mention, or even existing products to boost up. Simply telling people that you exist and that you’re there
Birthday Reminders
By: Kaitlyn Miller | 07/11/2008 | Printing
One of the jobs of any company that wants to pull closer to their customers is to find different ways to show their customers that they care. This can come in all sorts of different formats, and many companies start up newsletters for just such an occasion.
Don’t Base Too Much on the Past
By: Kaitlyn Miller | 07/11/2008 | Printing
How else are you supposed to figure out if something is going to work other than looking at whether it worked or not in the past? This is how you find out all sorts of different things in life.
Advertising 
