Enhancing Results for Brochure and Postcard Advertising

| Posted: 31-07-2008 | Comments: 0 | Views: 7 | Rating: (54)

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Marketing for a business requires several well-developed advertisements - ones that bring enough results to justify the expense. If planned and designed carefully, brochure printing and postcard printing are two forms of advertising that could bring a high return on investment for any company.

Benefits

1. Both brochures and postcards can be printed and mailed at a minimal cost and capture attention easily. Most companies know that standard-sized postcards use cheaper stamps than regular mail. Many do not know that brochures can also be sized the same as postcards and mailed at a lower cost or folded creating a mini brochure for use in the office or at an event. Neither are enclosed in an envelope so both can be glanced over quickly, hopefully making the potential client pause long enough to be affected by the call to action.

2. Both marketing tools have unique advantages.The folding of a brochure provides plenty of space for information and, no matter the size, can easily transform from an event handout to a mailout with a simple tab for closure. Postcards do not need to be opened which means that all of the information is out in the open for the reader to see in a single glance.

3. A brochure or postcard can double as a ticket for an event or door prize or even a discount receipt to be used when brought into the office or store to give clients a reason to act. Including a practical use such as a mini calendar promotes the company logo long after the client has left the office.

Maximizing Results
To enhance the advantages of brochure printing and postcard printing, follow certain advertising guidelines for excellent results:

1. Choose a targeted list of clients that will benefit the most from the advertising message. Do not waste money by sending mailouts to prospects who will not have a need nor a desire for the offer. After choosing the audience, customize every part of the ad - the headline, wording of the offer, call to action - to this group of clients. For instance, if the point of the ad is to sell a million dollar estate and the target is upper-class, use a headline that promotes the amenities of the property rather than any discounts, since the cost is not a primary concern for this demographic.

2. The offer should be unique and fresh. People are drawn to the newest, biggest, and best products and services. Offer something that no one else has provided in the region. This will set your business apart from other competitors and give clients a reason to choose you. Avoid headlines that seem too good to be true. Make the offer good but believable. Also, using a combination of marketing tools creates a feeling of depth, making your offer seem like a trend that needs to be followed.

3. An advertisement should not only include a call to action but also reasons why readers should take that next step. Avoid long and complicated explanations, especially when space is limited. Clutter, let alone paragraphs of technical information, will disinterest prospects. A bulleted list of a few articulated benefits will be easy to skim and, therefore, have the potential to move the reader to action.

Both brochure printing and postcard printing could be the advertisements your company needs to promote that new service. Just don't forget to plan carefully and then prepare for a high ROI.

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Enhancing Results for Brochure and Postcard Advertising

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