Branding is an important part of marketing. This is the step you take to give your product an identity, a name by which people will remember it by. Giving a catchy or classy name largely depends on what your product is for and what it looks like. Having said this, labeling your product is another important pace prior to launching it to the market, and this procedure is made easy by sticker printing.
Printing is the process of transferring graphics, texts or both onto a surface, for stickers this is done with a paper label stock with an adhesive back. Most commonly used today are offset and digital ones.
As a child, you may have had a fascination for stickers with your favorite superheroes or cartoon characters on them. Now that you’re older, stickers may still play a valuable role in your life, specifically in your career. With their versatility, the use of stickers can crossover from a kid’s collection item to a tool that will serve as your product’s name tag.
Four factors, more options
There are four factors that you need to look into when you decide to use sticker printing for your labels. These are not limiting factors. In fact, these are the aspects that you can look into to learn more about your options so you can have eye-catching stickers that would complement your product’s name and image.
1. Material
Your labels need not be restricted to paper substances. You may try materials like plastic films and vinyl. Unlike paper, films and vinyl materials will not absorb water. These two prove to be more durable especially if your product needs to be stored in a refrigerator or in wet areas. Making water-proof stickers eliminates the risk of losing the label during accidental spills or exposure to harsh weather conditions involving rain and humidity.
In addition to that, plastic materials have a characteristic sheen on the surface so that’s a plus for appearance. This can be further enhanced by requesting for UV coating. This type of coat provides high gloss so the label becomes more vibrant.
2. Design and color
Speaking of vibrant, colors are important if you want to achieve a label that’s pleasing to the eyes and easy to remember. If your company name is printed in all black, you may want to be generous with the color of everything else around it such as the logo and other texts found in the label.
You may include the face of your company mascot or certain images relevant to your product and company. Adding graphics improve the overall appearance of labels since people tend to respond more positively to things with visuals. Some even add 3-D and hologram effects to create more impact.
3. Content
You can go from as simple as just citing the product’s name to as comprehensive as adding details like nutrition facts and ingredients for food, components, storage temperature and dosage for medicines, and materials and care instructions for tools, just to name a few. Some labels also include bar codes.
4. Size and shape
The resulting size of your label depends on the contents. The shape is the one that you can add a touch of creativity to. You can opt for more traditional shapes like rectangle, square, diamond and circle. Bolder choices include stars, heart and some asymmetrical shapes.
Always take note of the image you want to give your product. The classier you want it to be, the more you should stick to geometric shapes.
Sticker printing offers good labels with plenty of options. It’s important to make the most out of these four factors to give your product the label that suits it.
Remember, when consumers get to the store, your label is what they need to immediately spot… before other items with attractive labels grab their attention.
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