The essential tool in building your business brand and identity in terms of direct marketing is by using an effective advertisement. You can only make your marketing statements appealing to your customer and potential prospects by creating an ad that provides a visual memory of your brand, product and service.
There’s no secret with regards to what can make your print ads memorable to your target. The key is to use the right colors and proper image placements that builds up interest and makes a big difference.
Since your ad would rely greatly in color, getting the right colors for your ad may be a challenging task. But sometimes, getting the actual colors that you picked for your design on print can be more challenging.
Color Reproduction – The Challenge
• In getting your prints done, one of the most problematic issues when dealing with printers is getting the right colors in print. Your design may look vibrant on your computer screen but it will not have the same color brilliance once you have it printed.
• There is a discrepancy with how your projects look onscreen and how they will be printed. Colors on screen are projected by light while paper merely relies on natural light for us to normally see the world and its beautiful colors with our eyes. Make sure that your monitors are calibrated properly so you know you are viewing, using and retaining the right colors for your prints.
• Images you see on monitor may look good but you will not get the same results once these images are printed. Bright colors can turn dull because there are colors in RGB that CMYK can’t translate. Always have your designs and images in CMYK
• To keep your design in pleasing and accurate colors you need to convert your design from RGB to CMYK before picking up colors for your artwork. Select colors using the CMYK gamut and this will give you better control on how colors would come out once printed.
Color Printing for an Effective Ad
• Four color printing can provide an exciting appeal to your print marketing materials. It provides flexible design options. You get better dimension for your designs and a better visual impact to your brand.
• Four color advertisements are more captivating than one-color or two-color print ads simply because you can use any color imaginable for your design. Pictures and images come to life and colors demand attention. You get a wider range in terms of designing possibilities.
• However, colors may become handy in four color printing but overdoing it can destroy your marketing impact. Too many colors can lower readability and distract your readers away from your message.
• Putting too many colors, too many texts or too many images on your design will definitely not work. Put white space to your design to give it some breathing room.
By mixing the right elements combined with a dash of ingenuity, your four color printing ads and promo materials can fully captivate visual interest and become successful in communicating your message.
Latest Printing Articles
Things to Plan Well in Advance for
By: Kate | 18/11/2008
I’ve just come off writing a series of articles talking about how planning ahead might cause you trouble if you aren’t willing to keep an open mind, so now I’m going to focus instead on why you should still plan ahead no matter what.
How You Frame Your Offer
By: Colleen Davis | 18/11/2008
This isn’t really about what exactly it is that you’re offering, but more about the way you present your offer. A lot of marketing is centered on a company’s ability to display their offers in a way that appeals to their customers.
How to Create Short But Powerful Ad Copies Through Custom Printing
By: Maureen Pelayo | 17/11/2008
There may be nothing wrong with what you are doing. But certainly you are lacking on some things. If you are utilizing the print medium for your ads, you can try custom printing for a change. This is to cut yourself out from everybody else, to give your image a boost and so that people can finally notice you.
Design Postcards – Designing Your Marketing Attitude
By: Maureen Pelayo | 17/11/2008
You must dwell enough time and thoughts in any advents with regards to this. This includes how to design postcards, how to make effective ad copies and other things that you have to decide on as you utilize different tools.
The Endless Possibilities With Digital Poster Printing
By: Maureen Pelayo | 17/11/2008
Do you own a small shop? Do not think that because your place is small, you cannot opt for bigger adverting means like digital poster printing. This can serve you in many ways than you may have originally planned.
Wholesale Printing – Leading Your Business to the Right Opportunities
By: Maureen Pelayo | 17/11/2008
Wholesale printing gives you an opportunity to take your chance in advertising to a larger crowd. This is mainly because this is affordable, so you will not think twice about taking the plunge.
The Larger Your Audience the More Unfocused Your Message
By: Kaitlyn Miller | 17/11/2008
As size increases so does diversity. Every state is going to have something unique about it. Every major city is going to have those specific traits unique only to them. Every section of that very city is going to have more and more variations
Place Your Product Into a Person’s Life
By: Kaitlyn Miller | 17/11/2008
When I look at a product I’m not immediately thinking to myself about how I might make use out of it. Typically I just see the product, see what it does, and that’s it. Yes, I’m sure that product could change my life
More from Maricar Cadavicio
Capitalize on What Makes You Unique Through Postcard Mailing
By: Maricar Cadavicio | 14/03/2008 | Printing
Do not drop the idea of postcard mailing just because it seems hard to do. First and foremost, look around you. Find something about your products that is not so common with any other products available in the market. List all your ideas.
Get the Word Out About Your Business Through Online Printing
By: Maricar Cadavicio | 14/03/2008 | Printing
The best possible way to do that is through advertising. These days, the materials that you can use for this purpose can be achieved through online printing.
What Comes Before and After Postcard Printing?
By: Maricar Cadavicio | 05/03/2008 | Printing
Make your offer hard to refuse that they will keep thinking about you. Postcard printing and mailing are your advertising tools that directly enhance your visibility to your target market.
How Color Printing Makes a Lot of Difference to Posters
By: Maricar Cadavicio | 05/03/2008 | Printing
With the proper materials and color printing, all you need to worry about is where to place such so that your targeted audience will be able to see them.
Offset Printing, Cutting the Cost Without Sacrificing the Quality
By: Maricar Cadavicio | 05/03/2008 | Printing
Offset printing, also known as lithographic printing, utilizes the four fundamental colors, the CMYK or cyan, magenta, yellow and black or the key color.
Why Choose Large Format Printing?
By: Maricar Cadavicio | 27/02/2008 | Printing
Advertising can come in many shapes and sizes, especially in printed materials. You can choose from a roster of products that would surely give your advertising a boost from small business cards to large format printing.
Postcard Printing Tips on Advertising to Clients in Their Comfort Zones
By: Maricar Cadavicio | 27/02/2008 | Printing
Companies advertise as to be closer to their clients, to make them interested, and to get them to patronize your products and services in as simple as the device of postcard printing.
Offset Printing, Quality, and Quantity: Why it is Important for You
By: Maricar Cadavicio | 27/02/2008 | Printing
If you want to know which the most preferred and most used printing service today, I can tell you that it’s offset printing that tops the charts easily. You can opt to go with what most people choose, but it is also important to know the reasons behind this popularity.
Advertising 
