Full color printing can give you vivid, photograph quality prints in a wide gamut of colors. But sometimes you may find that the colors of the printed material differ from the colors in your computer screen.
Color discrepancy is common among a large part of printing jobs. When you want to get the best of the printing experience, you have to remember one important thing: What you see may never be what you can actually get. This is not to say, however, that prints are produced haphazardly, nor are they printed in a substandard manner.
It is simply that 100% color accuracy is impossible. There is a difference between how your eyes see colors, to how the camera or scanning devices capture colors, and as to how the computer screen emits the colors. Added to this, there is also a discrepancy as to how accurate the files are printed since image capturing devices and printers are different media.
You can still expect your prints to come out closest as possible to your file. Color accuracy is not without its own merits. With this in mind, here are some suggestions on how you can achieve optimum color prints:
1. The standard CMYK (full color printing) will not print fluorescent colors. If you intend to have these fluorescents printed, you can special order this ink from a third party provider or the printing company can do just that for you. It is more expensive though as it will be mixed precisely to your specification.
2. Color Integrity. The most accurate way printers determine colors are through color matching systems where each color, each hue are catalogued. Through this, you can specifically instruct or order a special ink for your print job without confusing your printer. A baby blue color can still come in a variety, and so it is better for you to specify the color you need for your print when instructing a printing company of your demands.
3. Prints made by such presses are only printed in CMYK. Do not stubbornly print in RGB because you open yourself to a variable number of risks. Colors may change significantly, the RGB files once converted to CMYK may obtain colors that are not in harmony, and certain contrast may be lost. Bright colors will appear dull, toned down and even dark in the absence of a CMYK file.
4. The choice of paper material will affect the printed colors. The CMYK inks are semi-transparent and create a gamut of colors when layered together on paper. In full color printing, they use bright white paper semi-gloss paper to bring out the color of the print.
5. When printing with matte finish, the paper absorbs more ink and has deeper and more subdued colors. UV-coated paper on the other hand reflects more light with its strikingly glossy finish thus improving on the vibrancy of the print.
6. Colored paper on the other hand may affect the colors in a variety of ways. Black paper for example will mute out almost all colors at it hardly reflects any light. An off-white paper on the other hand may still reflect the colors but with a slightly yellow tinge.
In most cases, prints from full color printing come out beautiful and vibrant. Find a printing company that will work best with your needs and will help you find the correct specifications to bring out the best colors.
Related Articles
Calendar Printing: Finding the Right Specifications
By: Maricar Cadavicio | 27/11/2007 | Printing
Most printing companies, both online and offline ones, offer calendar printing services. You can be confident that they know how to treat your calendars, from printing to sorting to binding.
Printing Company: are They Customer, Service or Quality Oriented?
By: Joel Owens | 05/09/2007 | Business
What should a printing company be? What should it promise to deliver in order for you to get highly satisfactory prints?
10 Smart Ways of Boosting your Business Through Short Run Printing
By: Carla San Gaspar | 17/12/2007 | Printing
With short run printing, however, you get to print more flexibly which is important in these ever challenging and competitive times.
Brochure Printing: Old Principles, New Techniques for Marketing Strategies
By: Abejuela Jennifer | 28/11/2007 | Printing
Creative advertising lies in finding the balance between conformity and experimentation. See how you can effectively observe these for your brochure printing the next time around.
Sticker Printing: Practical and Marketing Uses for Business Growth
By: Carla San Gaspar | 29/10/2007 | Printing
When it comes to sticker printing, it is undeniable that different people have different demands for it. People view stickers differently. Those in the know and those who rely on it, knows just how and what its can do for business.
Sticker Printing and How Proofing Can Save you From Disasters
By: M. Cadavicio | 16/10/2007 | Printing
Remove any flaws, if there any, with your stickers and avoid regrets. When you come this close to completing your sticker printing, you know it pays to check more than once.
Sticker Printing as your High-performance Business Tool
By: Maricar Cadavicio | 07/11/2007 | Printing
Use sticker printing in an infinite, creative number of ways and do well to reinforce your identity through stickers that are truly outstanding.
Flyer Printing, Promotions and Selling Pointers for Businesses
By: Abejuela Jennifer | 14/11/2007 | Printing
How much attention do these glossy half-page prints actually get? When it comes to flyer printing, just how much media mileage can you get for your marketing campaigns?
Got a Question? Ask.
Ask the community a question about this article:
Frequently Asked Questions
I purchased a set of prints titled The American ...
By: James Belch | 30-06-2008
I purchased a set of prints titled The American Double Eagle Signature Series by Don Marco. They are five framed eagle prints with lines from the star spangled banner beneath [1990 Home of the Brave] they also have in the lower left hand corner gold foil American Eagle Gold bullion coin replicas.This set is an Investors edition. I would like to find out the value of the set.I did find a little information on the set, but not enough to satisfy. It is a beautiful wood framed set any information would be appreciated.
China company paying foreign company
By: Charlie Scott | 30-06-2008
We are a Singapore company looking to do business in China. Can a Chinese company make a payment to a company registered overseas? What are the fees incurred if the Chinese company make a payment to a foreign company?
We are deciding what to name our company, though ...
By: maczoo | 29-06-2008
we are deciding what to name our company, though the store we own goes by a different name. Where will the official company name be seen? (customers' credit card statemements, bank accounts?) We don't want to call it something funky if it's going to be seen.
My husband has insurance on his old landrover ,but ...
By: rivka | 26-06-2008
my husband has insurance on his old landrover ,but i am now disabled and we have a motability car , how can he keep his co claims , as he is named driver on motability car as i dont drive
Art
By: patsoldstuff | 25-06-2008
Did Salvador Dali do a painting called Blue Madonna? Thanks, patsoldstuff@aol.com
LLC taxes
By: krodriguez | 25-06-2008
I opened an SMLLC about 4 years ago but never used it, was I soppose to still file taxes for the LLC?
Q&A Powered by:
Latest Printing Articles
10 Keys to Small Business Marketing
By: Colleen Davis | 25/07/2008
the biggest mistake that most small businesses make is trying to market themselves to the wrong customers. Usually, small businesses advertise in a way that is meant to appeal to everyone, when they should be targeting a very small group of people.
Maintaining a Long Term Marketing Push
By: Kaitlyn Miller | 24/07/2008
Good marketing costs money. An obvious statement, but one a lot of companies still need to come to terms with. There are methods for getting free advertising, such as when you’re talked about by a radio station or television program
Things to Know About Business Cards
By: Kaye Z. Marks | 23/07/2008
1. They are essential. Yes, business cards have been around forever, and everyone has one, but they still do the job. As long as you are able to make your cards stand out from the millions of others, and make them memorable to the customer, they will pay off for your business.
The Informed Buyer
By: Colleen Davis | 22/07/2008
The more information I have the more comfortable I am about making a purchase. The bigger the purchase is the more important this becomes, too, and something all companies should keep in mind.
Don’t Always Give Discounts
By: Colleen Davis | 20/07/2008
There are some companies that seem to do nothing but discount over and over again. They send out discount coupons, they have poster printing done with the massive word discount plastered over all of them.
Top Tips for Your Marketing Postcard Campaign
By: Kaye Z. Marks | 18/07/2008
Postcards have a personal feel to them. Remember the first thing you did when you arrived at your vacation destination? Scan the gift shop for the best postcards. The message on each was a variation of “Wish you were here!” Well, marketing postcards aren’t that different – you wish the prospect was there with you at your store, ready to buy your products!
Trade Show Conversation Tips
By: Kaitlyn Miller | 18/07/2008
A recent survey of trades show attendees found that the most dissatisfied attendees are the ones that bought something they didn’t really want. They only bought something because they felt pressured into it.
5 Small Business Marketing Mistakes to Avoid
By: Kaye Z. Marks | 18/07/2008
Small business owners can have a hard time finding the right ways to market their product or service. There are plenty of right ways to do things, and plenty of wrong ways.
More from Carla San Gaspar
What You Should Consider When Making Marketing Brochures
By: Carla San Gaspar | 16/07/2008 | Printing
Marketing brochures are integral parts of a company’s marketing strategy and materials. These are versatile pieces that your business can not do without. They can be used in a number of ways and the pull that they can have on a targeted audience is proven time and again.
Brochure Printing Questions You Should Ask First
By: Carla San Gaspar | 16/07/2008 | Printing
Yes. We all know that brochure printing is one of the best ways to market and advertise your products and services since brochures are very versatile materials that you can use in a variety of way.
Must Need Brochure Printing Services
By: Carla San Gaspar | 16/07/2008 | Printing
Brochure Printing is one of the most important aspects of your marketing and advertising collateral. That’s why you should specifically look at what brochure printing services your printer offers you to make sure that your prints are of the highest quality.
Printing 101: Printing 8.5 X 11 Brochures
By: Carla San Gaspar | 16/07/2008 | Printing
Printing companies give you different options you can choose when printing your 8.5 x 11 brochures. Because of this, you should take advantage of these options and create a brochure that is uniquely your own.
The Advantages of Printing Quotes
By: Carla San Gaspar | 16/07/2008 | Printing
Remember that this printing quote should not be limited to standard orders and should also apply for custom design orders.
Some Custom Printing Options That You Can Use
By: Carla San Gaspar | 16/07/2008 | Printing
Custom printing is an ideal service especially if you want unique set of materials that you can use for various requirements. It also helps in creating an effective branding solution for businesses since it helps them to stand out from the rest of the competition.
Posters and Color Offset Prints
By: Carla San Gaspar | 07/07/2008 | Printing
These are just some of the possibilities that you can explore with color offset printing your posters. Experiment different options and create a poster design that is uniquely your own.
Tips on Making Color Brochure Prints
By: Carla San Gaspar | 07/07/2008 | Printing
Color brochure prints are one of the best ways to reach a target audience and promote your product and services. They are cost effective and versatile so you can use them in any way that you want.
Advertising 
