How To Distribute Your Marketing Postcards Cost Effectively

Postcard printing can cost a lot by itself. This usually leaves only a small amount that you can work with for the distribution. Mass mailing is not what it once was and with this recession looming on everyone's minds, you will be hard pressed to get a decent budget for postcard printing let alone distribution. Don't fret however since there are still ways to distribute your color postcards cost effectively. It all involves some healthy hard work from your part and maybe even an eye for spotting cheap postcard printing services. Here are a few marketing postcard distribution tips that we have gathered that can fit into any kind of budget.

Give them around yourself
The best and cheapest way to distribute your marketing postcards is by doing it yourself. Of course this is usually best if your target market is just in your city or neighborhood. One good idea is to have a door to door setup where you can go around giving or leaving your marketing postcards in mailboxes. Besides that, if you meet a lot of clients, customers or investors, you can also give it to them as you engage them in lunch meetings. Also, try carrying around some copies of your postcard everyday so when an opportune meeting happens on the street or elevator, you can give your postcard to promote yourself, much like a business card. These are simple ideas, and it will only cost you some effort in footwork. Distributing your postcards yourself is a good supplement to an overall postcard printing campaign.

Leave them at public places
Besides using yourself as the tool, you can also save money in postcard mailing by just leaving your marketing postcards in public places. It can be hotel lobbies, train stations, bust stops and other such places. Leave a nice postcard rack in appropriate places and add a sign that says "take one free". People like getting free stuff, so chances are they will get one of your marketing postcards. The good thing about this as that your target market will be doing all that distribution for you. As you can see, this tip requires little effort and you will be assured that the people who get your postcards are interested in what your marketing message has to say.

Include them in other material
You can also have your marketing color postcards hitch a ride on other material. You can attach them to your brochures, catalogs, newsletters and public relation kits. Since most of these materials have their own kind of distribution strategies, your marketing postcards can range far and wide reaching a lot of people in no time. This strategy basically merges the distribution budgets of these materials saving you money. You get a 2 for 1 deal in terms of distribution. Really cost effective.

Use a cheap postcard mailing service
If you have no choice however, and you still want to reach the best and widest audience, then you have to distribute your postcard through mail. Stamps are cheap enough to buy, and you can have your postcards distributed by the cheapest (though perhaps the slowest) postcard mailing service that you can find. Of course the national postal service is your first choice in this. However, you can also search online for private mailing services or couriers which may offer cheaper packages, especially if you are mailing postcards in bulk. Just look extensively over the Internet and you will be surprised at the number of them. Just be sure to mail on bulk, and you'll save money in postcard distribution for sure.

So there is no reason why you need to worry about your postcard printing budget. You have a lot of cost effective solutions for the distribution of your postcards already. Now you can focus more on the postcards itself. Good Luck!