Katie Marcus writes information about printing company and printing technologies.
Your custom catalogs should usually aimed for long-term use by people. It is not just a throw away item. It is a reference for people to browse through and be entertained by until they finally decide to buy your products.
That is why you need to invest in catalog printing which can prolong the life of your custom catalogs. You must not print catalogs that will only last a few days. You must make them last for months or even a year at least to get the most people convinced to buy your products.
In this small guide, we will share with you some five easy tips on how to prolong the life of your custom catalogs. Follow them well and see your color catalogs last for a significant amount of time.
1. Using high-grade paper material – The first thing that you need to do to prolong the life of your color catalogs is to use high-grade paper material. The life of a custom catalog of course is in its paper. Therefore, that paper must be very strong.
It must be able to endure physical stresses like folding, water exposure and dirt exposure. Some good paper types out there are thick with moisture and dirt resistance coatings that you can use. This may come at a price though, but it should be a good investment to apply them to make your catalogs last longer against those environmental effects.
2. Toughen up the cover - Moreover, besides improving the general paper stock. You can also try to really toughen up your color catalog pages. The cover is usually the most vulnerable part of the catalog to environmental effects. So it is a good idea to toughen that part up by using a thicker paper there than the inside pages.
You can try using 14 pt. paper or even thicker in the cover so that it can be as tough as you can make it to resist early deterioration. Hardened covers is actually a standard practice so do not worry, many catalog printers know how to do this.
3. Invest in long lasting inks – Also of course the text ink itself must also be enduring as well. This means that you have to invest in long lasting and high quality printer inks that do not smudge easily and can stick to paper almost permanently. Ask your printer to use such high quality inks in your catalogs, and have them add in those special coatings that make the inks gleam in the light while resisting moisture. Doing this should make your catalog images and text last long, suffering from no fading or deterioration whatsoever.
4. Use a classic layout style – Of course in terms of design, it is best to use a layout that is classic and never gets old. If your plan for your catalog is to last long, you must design your current layout and design in such a way that it will still be acceptable a year or so once you produce it. Popular design tastes change within months nowadays and one great design this year is something very ineffective the next year. So always, try to use a classic and functional layout for your catalogs so that it will not be considered old even for a long time.
5. Write descriptions with longevity in mind – Finally, in terms of your product descriptions and text content, also try to think ahead when it comes to its writing style. You must not allude too much to current issues and trends. These might not matter to people who will get to read and see the catalog in the future.
It is best to just use simple and functional words so that current people from now, and readers in the future will still understand what your catalog is saying no matter what happens. By doing this, your catalogs life can still be extended and you will lessen the chance of marking it as an old catalog.
Now you know how to prolong the life of your catalog both physically and in terms of its content. Just follow the concepts given. You should have no trouble making your custom catalogs last for a long time.
Know more about custom catalogs or catalog printing.
- Related Articles
- Related Q&A
- Preparing a Catalog for Print
- Print Catalog Services: Print Resource for your Clients
- The Importance of Good Catalog Writing
- How To Sell Your Homes With Catalogs
- Building a Business Empire Using Catalogs
- Catalog Catches The Target Market
- Do Well Out of Catalog Marketing
- Custom Catalogs for All Business Situations




Postcard 101
By: Colleen Davis | 31/12/2009Postcard printing is no doubt an outlet for creativity and a sense of connection. It has a wide range of purposes, from marketing to romantic reasons. And for that reason, it would be a good idea to maximize this potential of a postcard.
Techniques in Booklet Printing
By: Robert Johnston | 31/12/2009Booklet printing is widely used all over the world. It is a way of showing the identity of your company.
How to Prevent Mistakes in Poster Printing
By: Katie Marcus | 31/12/2009Posters are super effective marketing tools, and we can see them almost anywhere. They hold significant pieces of information about events, products or services, so it is imperative to prevent making mistakes in poster printing.
How to Prevent Mistakes in Poster Printing
By: Katie Marcus | 31/12/2009Posters are super effective marketing tools, and we can see them almost anywhere. They hold significant pieces of information about events, products or services, so it is imperative to prevent making mistakes in poster printing.
How to Have Simple but Powerful Posters
By: Kaye Z. Marks | 31/12/2009A poster is a very important marketing tool that you can have in your marketing arsenal. Posters are effective way to grab your target customers’ attention and communicate your message.
Bumper Sticker – Economical Way for Outdoor Advertisement
By: jeff Risk | 30/12/2009Clearly bumper stickers are amongst the most efficient and useful printing products today. They are very inexpensive and also very elastic. With the aid bumper of sticker printing, you can absolutely reap plentiful advantages at once. All you have to do is to match up with best online sticker printing company in order to achieve your targets successfully.
What Are Personal Business Cards?
By: Kaye Z. Marks | 30/12/2009Nowadays if you want to be successful in your business, you cannot have business cards that are generic since almost everyone has them in their marketing arsenal. A one-size-fits-all definitely would not help you become recognized and remembered.
Expand Your Business with Custom Business Cards
By: mailmbs | 29/12/2009Mailway Services offers a wide range of comprehensive solutions to various business organizations to reach out to their customers. This will help to expand their operations. Business card services help organizations to communicate their products and services to customers and gain prospects for their business. Custom business cards can be printed on different types of paper with various coating types.
How to Prevent Mistakes in Poster Printing
By: Katie Marcus | 31/12/2009 | PrintingPosters are super effective marketing tools, and we can see them almost anywhere. They hold significant pieces of information about events, products or services, so it is imperative to prevent making mistakes in poster printing.
Giving Your Business Cards Additional Value
By: Katie Marcus | 30/12/2009 | Marketing TipsDoes your business card whisper or holler? If your business cards speak to your potential clients very quietly, then your marketing tool is not doing the job it is supposed to be doing for you.
How to Design and Write Persuasive Brochures
By: Katie Marcus | 29/12/2009 | PrintingDo you know how to be persuasive when writing brochure messages? Are your brochure printing techniques and designs affecting your readers the right way?
Getting the Right Brochure
By: Katie Marcus | 24/12/2009 | PrintingBrochures are no doubt very helpful in any company or business. It would aid you in selling your products to your customers. It is a very useful tool, which means that a lot of care and effort are needed in making it.
Pointers for an Effective Poster
By: Katie Marcus | 23/12/2009 | Marketing TipsA poster paints a thousand words. With just one, you can already convey a lot of information to your viewers. This is if your printing is at least near perfect.
How Posters Persuade your Readers
By: Katie Marcus | 22/12/2009 | Marketing TipsDo you really know how posters persuades readers? Posters are not just a simple picture with words. True poster printing is made up of a variety of factors that jointly induces some purposeful persuasion to readers.
Do You Know What Options You Have?
By: Katie Marcus | 19/12/2009 | Marketing TipsOver all the years people have been doing marketing, they have come up with a lot of different ways to get the message out. Some of them differ in purpose and form, but all of them promote a company or company name.