For free samples and more information about getting outstanding color printing at cheap trade prices, go to: http://www.colorprintingpros.com About The Author: Sylvia Bronstein, started her successful career in the New York advertising scene, she has been developing effective advertising, sales and marketing literature for more than 30 years. Specializing in small and medium size businesses, she is currently using her extensive experience writing articles and working as a consultant.
How can you save money on your printing? The answer is easy. Choosing an online printing service can save you 50% or more than a traditional local printer for your advertising, sales and marketing literature printing. The cheap pricing is accomplished by printers using regularly scheduled gang runs where they combine your job with similar jobs using the same paper stock, finishes and quantity. The cost savings in using this gang run printing can be huge. One problem is that quality and service can vary from the highest quality possible with personal customer service to bordering on poor quality and no service. Top search engine positioning is no indication of quality or service. Search engine positioning can be bought and worked.
If you search any of the most popular search terms like: cheap, wholesale or discount with the product you need such as business cards, flyers, brochures, postcards, or any other printed products, you will discover there are more choices than you can possibly review. What is to your advantage is that going to any of these sites, you can easily check prices, services, paper stocks, finishes and turn around times available.
With all of these sites available, you can easily be overwhelmed so if you are shopping for the lowest price, you should be aware and expect that the cheapest cost may not be the best value. Paper weights and finishes are very important in your presentation. Sales can be won or lost by the impression you make. In choosing wisely with cost as a criteria, you must take into account what paper and finish is being offered for that cheap price and whether there are any hidden costs involved.
Making the right choice does not have to be difficult or overly risky if you follow some simple tips.
1. Select an online printer that gives you choices of papers, finishes and options to help make your advertising sales and marketing printing stand out and separate you for your competition. What are their standard paper stock and coatings? Do they offer options such as spot UV coating, metallic silver ink or colored metallics allowing you to add a WoW Factor? These options can make your job unique and stand out.
2. Make sure that the online printing service you are interested in offers you free upgrades or services such as UV coating or aqueous coating as well as low pricing for full color printing. Upgrades such as 14pt card stock to 16pt card stock are helpful in evaluating whether you are getting value for your money.
3. Contact the company by phone with any questions or to clarify what you will be getting for that price is a great way of judging their customer service. Are they knowledgeable about your needs? Will they be there to help you each time you need assistance?
4. A good online printing service should have free file check to make sure your files have no problems and that they will print at the high quality you expect. Check what their requirements are and if they will be there to help you achieve your goal?
5. Other questions you may want to know is: Do they use soy and vegetable inks? Do you use aqueous (water based) non-solvent based coatings and cleaners to protect the environment? Do they offer any eco-sensitive options for printing?
If the online printer you have selected meet these criteria than you can be assured that you have chosen wisely. Price is an important factor but the quality and service you receive in return for your purchase is equally important. Shopping for value not price should be your goal in order to receive a high quality product that you can be proud of and confident in presenting to future customers.
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