Kaye Z. Marks is an avid writer and follower of developments in business card printing and color business cards printing industry and how these improvements can benefit small to medium-scale business.
Business cards are an essential part of every businessperson’s arsenal. You have to have a business card ready to hand to anyone who might be a potential customer. Ideally, each business card will bring you an extra sale (or ten). However, that will only happen if your business card is effective, and it can only be effective if you make it better than the zillions of others out there.
Let us go through the process of designing your business card, step by step.
1. Determine the goal of your business card
Are you simply trying to introduce yourself and your business? Are you trying to gain an advantage in a competitive market? Are you re-establishing yourself after a tough period or an embarrassing moment? Whatever your goal is to make your new business card, always remember to stick with it. Business cards do not have to be just your name and contact information anymore. Be bold when you are thinking of your goals.
2. Decide what your business card will say
Once you know your overall strategy, now you will have to be a bit more specific. Decide exactly what content you will include on your business card. Remember that you can include more than your name and number. Write your slogan on the card. If you are offering incentives to new customers, put the incentive right there on your business card! You can even put special offers or coupons on them. It is really up to you, but has a clear plan in mind at this point.
3. Decide how your business card will look
Let me give you a hint right away: you do not want the same old, black and white business card that you have seen thousands of times. You will want to go with color business cards, which are significantly more effective. Moreover, do not worry about the extra cost. Business card printing is not that expensive anymore, even for color business cards, and the increased profits you will see make it well worth the expense.
So now that you know what you are going to say on your business card, and you know you want to have color on your business card, decide how you want to put it all together. Do you want it to look formal and professional? On the other hand, do you want it to be more lively and spontaneous? As long as your design strategy fits with your type of business, then the sky is the limit. Just do not put colorful clowns and balloons on your card if you run a funeral home or anything like that.
4. Look around, and rethink
You now have a complete design for your business card, but you are not done. The worst thing you can do is take this design straight to the business card printing company you have chosen and have it done up. You might not like the results. First, look around at some sample cards or at the cards of your competitors. You want to make sure that your cards are unique. At the same time, you want to make sure that your cards are not so “out there” that they will distract the customer.
So evaluate your design for a few days before you commit to it. You will be happy you did.
5. Get ‘em done!
If you have taken some time to think over your design, you have most likely made a few changes to it. That is good; that means you are even happier with your card now. So now, if you are comfortable, get your business cards printed! In addition, start enjoying the increased revenue!
- Related Articles
- Related Q&A
- The Business Card Printing Project: How to Print Color Business Cards for Professionals
- Beyond Black: Printing Color Business Cards Online
- folded business cards printing, cheap business card printing, business cards printing
- invitation cards printing, party invitation cards, cheap invitation cards, folders printing, pocket folders printing
- 5 Secrets To Modern Business Card Printing
- What Your Color Business Cards Should NOT Be
- Business Cards Printing Guidelines – Part 1
- Common Mistakes in Business Card Printing
Are Funny Stickers Good Marketing Trick?
By: Muqtada Khalid | 23/12/2009They are one of the best known printing products in the world. Children like them due to their fanciful designs and vibrant colors. They are also great for marketing and advertisement purposes. Fun and entertainment are other purposes served by them.
Pointers for Proper Online Printing
By: Colleen Davis | 23/12/2009Dealing with a printing company online is not the same as dealing with one “physically”. An online printing company has special benefits, but it will also require you to take special precautions to make sure that your online printing goes on well enough without a hitch.
Holiday Tips for Custom Bookmarks
By: Robert Johnston | 23/12/2009Custom bookmarks are great things to give away in the holidays. Not only is bookmark printing cheap, you can also design it quite easily for the holiday season.
Rounded Business Cards Stand OUT!
By: Alan Saltz | 22/12/2009With two sets of virtually identical business cards in front of me, it's clear. Rounded corner business cards stand out exceptionally well.
Don't Overdo Your Business Cards
By: Kaitlyn Miller | 22/12/2009Color business cards are not your personal art projects, or simple creative printouts. They are precise tools that should perform very specific actions to achieve very specific goals. This means that in your typical business card printing, you should never overdo it.
Versatility is another Name for A4 Folders
By: Muqtada Khalid | 22/12/2009As the document size A4 is quite common in offices, the folders of this size have also gained importance over the years. They help in the smooth workflow of any office. They are also an easy source of soft marketing for large businesses.
Versatility is another Name for A4 Folders
By: Muqtada Khalid | 22/12/2009As the document size A4 is quite common in offices, the folders of this size have also gained importance over the years. They help in the smooth workflow of any office. They are also an easy source of soft marketing for large businesses.
Versatility is another Name for A4 Folders
By: Muqtada Khalid | 22/12/2009As the document size A4 is quite common in offices, the folders of this size have also gained importance over the years. They help in the smooth workflow of any office. They are also an easy source of soft marketing for large businesses.
Print Catalog 101: Basic Information about Catalog Printing
By: Kaye Z. Marks | 23/12/2009 | Marketing TipsAny house is in possession of a catalog. This is because at one time in the lives of the people living in the house, they needed something that they wanted to check out first before actually purchasing that item.
5 Things Your Booklets must have During the Holidays
By: Kaye Z. Marks | 22/12/2009 | PrintingEvery holiday season all printed promotional materials get a makeover. It is almost mandatory for things like booklet printing to change and get more festive during the holidays.
Acknowledge the Help You Get
By: Kaye Z. Marks | 17/12/2009 | PrintingI currently have an account with Netflixs. Not long ago they sent me a card telling me that for every person who signed up because of my help, they will give me a month free.
Self Promoting versus Product Promoting
By: Kaye Z. Marks | 16/12/2009 | MarketingThere are often two different primary ways of marketing your company. The first is by focusing on something your company does. Think about those who promote different services they provide, products they sell, or the prices they have.
Refining Your Mailing List
By: Kaye Z. Marks | 15/12/2009 | Marketing TipsI would say that the greatest problems many people have who start to use direct mailing for the first time is that they do not really understand what they need to do to properly manage their mailing lists.
How Often Do You Evaluate Your Marketing?
By: Kaye Z. Marks | 12/12/2009 | Business IdeasWhen was the last time you completely stepped back to take a look at your marketing and judge just how successful it is.
How to Get Your Posters Noticed
By: Kaye Z. Marks | 11/12/2009 | Online BusinessAs a general rule, you only have a few seconds to grab the attention of your target audience and keep it. In just the few seconds that they happen to pass by your posters, make sure that they would stop and read more of what you have to say.
Marketing for New Products - The Follow Up
By: Kaye Z. Marks | 10/12/2009 | Online BusinessAll marketing typically works in stages, but this is even truer for marketing a new product. From the first inception of the product to its eventual release, you need to have specific marketing plans laid out to garner the best results.