The advantage of using prints as your medium of choice for marketing and advertising is its versatility. Planning how you can make full use of offset printing materials to your advantage can be easy if you have a vision of what you want.
Prints can have practical and particular uses or functions. And printing can freely accommodate a wide range of possibilities in order for businesses, establishments, and events to reach in to the right audience. Spread the right message through the right channel and you would be able to get the kind of result you want.
Do this with a wide range of prints that would allow you to make use of them twice as much. In this manner, your news don’t seem to grow stale and your prints look as good as new. Reinvent your prints. Here are some ideas on how to make double use of your prints.
Double Purpose
1. Postcards are more popularly used as a form of correspondence. These are effective tools for direct mail or mass mailing campaigns. A lot of residents and even business establishments receive them.
But other than sending them out by mail, have them inserted as part of the circulation. Make a deal with dailies or local magazines. Have your postcards inserted in the most prominent newspapers and magazines.
In addition to this, you can simply turn your postcards into rip cards. A small perforation and you can send out discounts to your clients. A perforation allows your interested clients to tear out the discount and present them to your store.
2. Flyers are often used as advertisement materials you hand out to people on the street, place on car windshields (if and when allowed by law for particular states) and more. Print them a little bigger than usual and you can post them on walls, standees and more.
Printing flyers full color both sides would allow you to maximize it for a number of situations. Having a layout at the back of your flyers in two columns where you can easily fold them along the center allows you to convert them into brochures. The columns would fit perfectly into the panels created by the folds. If you made three columns, then you can fold the flyers in three-fold or Z-fold.
Both ways, you can make use of the excess flyers as informative materials you can leave at reception areas or even mail them out as direct mail materials.
3. Door Hangers
Real estate marketers would find door hangers as an interesting alternative. Those in the hospitality business too would find that door hangers readily attract attention and alert anyone with urgency.
While door hangers are functional tool that leave certain directives or messages for people, it could be doubly used as an advertisement at the same time. Where everything can be re-fashioned to serve a lot function, door hangers have now become the new mail or advertisement that is attached to door knobs. With perforation too, it can hold a business card your clients can rip out. In this manner, you can say that your message is literally knocking on doors’ homes.
A lot of print materials can be used in new and inventive ways. One need not be limited and be dictated upon by the traditional ways on how offset printing materials have been viewed and used. Nowadays, technology has made printing companies more accommodating so you can print and realize your needs effortlessly.
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