As a businessman, you have the double job of sustaining your existing network and finding new connections. It may sound like a lot of effort, but with tools like online printing, it can be done easily and conveniently.
Working with an online printer will help you get your direct-mail-marketing materials printed and mailed without leaving your office. You can simply order the prints and send the database online and your prints will be delivered to your prospects’ doorstep.
Keep close relationships with the important people in your business with these simple prints that will keep your networking going:
1. Business Card
The fastest way to lose contacts is when they are unable to reach you. Even when your contact information remains the same, it pays to update your business cards yearly. Your contact may have misplaced the previous business card you have handed them or have passed it on to a friend for referral.
Getting an updated look for your business card creates a progressing image for your business. Be sure to include new contact information such as a website, a new hotline, and even a new business blog.
2. Postcards
Use postcards to deliver short messages that have urgency and require action. Retailers often use postcards to invite their customers to a sale or to avail promos. Use your postcards to invite your prospects to a product launch, lectures or seminars, or to the opening of your new branch. It can also be used to drive up the traffic to your website or to your business blog.
Your postcard should be easy to spot. It can be sent without an envelope with a striking full colored face that it stands out from the pile of mail. The front side should be used for full colored illustration, leaving the copy or the text at the back. Your postcard should be visually delightful. Use the pictures to convey the message, but it should also act as a teaser to get the interest of your prospects.
3. Catalogs
Make ordering your products or services better with catalogs that you clients can easily browse through at any given time. Catalogs can be resource materials that they can turn to, as a directory of sorts on the products available and at their disposal.
4. Newsletter
Networking is about finding people who are interested in your line of business. They can be suppliers that can provide you with better deals to extend your product offerings, or they can be dealers or distributors you can supply to. The best way to find them or to get them to come to you is to inform them about products and services.
Your newsletter is a multipage print that can hold a variety content. It should hold a mix of advertisements, information, and entertainment. Include short trivia, how to guides, news about developments in your field of business.
When you establish yourself as an authority in the field, people will be drawn to you. Direct your audience to your website for additional information or back copies of your newsletter. Also, remember to include your contact details in the newsletter.
You may have the charisma to turn acquaintances to business prospects, but unless you take the extra effort you will find it difficult to turn business prospects to sales. Online printing is your easy way to keep the connection lines open and working.
Got a Question? Ask.
Ask the community a question about this article:
Frequently Asked Questions
Can we log in Essbase Excel Add-in automatically ...
By: Rajesh | 06-11-2008
Can we log in Essbase Excel Add-in automatically without providing the credentials each time. I mean for the very first time I would give these Server name, User Name, Password. After that when ever I reopen the Excel add-in it should automatically connect to the server and should retrieve the data.
H1B notice received but had break in employment.
By: princeofdocs | 03-11-2008
I actually read a lot of your blogs. You have done wonderful work. Though there was some questions which I had and I was hoping if you can shed some light in. To explain my situation 1) My medical fellowship job terminated 09/04/08 while my H1B status was till 09/30/08 2) The current employer had applied for the extension/ change of status, and the notice was sent out by USCIS 09/03/08 for a start date from 10/01/08 (by the same employer only - the termination was a mistake due to loss of paperwork due to flooding in the office and they were changing me from traineee to faculty, I was supposed to be on leave without pay from 09/04/08 - 10/01/08) 3) Hurricane came and everything closed down. Now on 10/30/08 our international office is saying that since I was terminated (by mistake though) 09/04/08 and had a break in employment, I have to leave the country and I can not start work till the actual H1B Approval comes Qs 1) Can I just resume work since the H1B portability timing is good. I applied before the termination and I have received the notice. 2) Do I have to wait for the H1B approval to come before I can start work and do I have to leave the country 3) Can I get another job and get premium processing done and quickly get myself in the legal status. Thank you for your help.
Sony receiver transformer needed
By: Daniel | 03-11-2008
TRANSFORMER, POWERTRANSFORMER, POWER goes on a receiver strde845 Sony Part #: 1-435-432-11 does anyone know were i can find cheap aftermarket maybe
I need a screen printing dryer. I've been told ...
By: MJ | 03-11-2008
I need a screen printing dryer. I've been told that the convection oven dryers are the way to go. Can you advise.
What happened to Graphic Equipment Corporation ...
By: John | 31-10-2008
What happened to Graphic Equipment Corporation Norwalk Connecticut
Can a 32-Bit MBSA Host do a remote scan of a 64-bit client?
By: FXD9627 | 29-10-2008
Can a 32-Bit MBSA Host do a remote scan of a 64-bit client?
Q&A Powered by:
Latest Printing Articles
Things to Plan Well in Advance for
By: Kate | 18/11/2008
I’ve just come off writing a series of articles talking about how planning ahead might cause you trouble if you aren’t willing to keep an open mind, so now I’m going to focus instead on why you should still plan ahead no matter what.
How You Frame Your Offer
By: Colleen Davis | 18/11/2008
This isn’t really about what exactly it is that you’re offering, but more about the way you present your offer. A lot of marketing is centered on a company’s ability to display their offers in a way that appeals to their customers.
How to Create Short But Powerful Ad Copies Through Custom Printing
By: Maureen Pelayo | 17/11/2008
There may be nothing wrong with what you are doing. But certainly you are lacking on some things. If you are utilizing the print medium for your ads, you can try custom printing for a change. This is to cut yourself out from everybody else, to give your image a boost and so that people can finally notice you.
Design Postcards – Designing Your Marketing Attitude
By: Maureen Pelayo | 17/11/2008
You must dwell enough time and thoughts in any advents with regards to this. This includes how to design postcards, how to make effective ad copies and other things that you have to decide on as you utilize different tools.
The Endless Possibilities With Digital Poster Printing
By: Maureen Pelayo | 17/11/2008
Do you own a small shop? Do not think that because your place is small, you cannot opt for bigger adverting means like digital poster printing. This can serve you in many ways than you may have originally planned.
Wholesale Printing – Leading Your Business to the Right Opportunities
By: Maureen Pelayo | 17/11/2008
Wholesale printing gives you an opportunity to take your chance in advertising to a larger crowd. This is mainly because this is affordable, so you will not think twice about taking the plunge.
The Larger Your Audience the More Unfocused Your Message
By: Kaitlyn Miller | 17/11/2008
As size increases so does diversity. Every state is going to have something unique about it. Every major city is going to have those specific traits unique only to them. Every section of that very city is going to have more and more variations
Place Your Product Into a Person’s Life
By: Kaitlyn Miller | 17/11/2008
When I look at a product I’m not immediately thinking to myself about how I might make use out of it. Typically I just see the product, see what it does, and that’s it. Yes, I’m sure that product could change my life
More from Carla San Gaspar
Commercial Color Printing – Helping Artists Spread Their Talents
By: Carla San Gaspar | 13/11/2008 | Printing
You must not get intimidated at the thought. Commercial color printing can be affordable and yet give you a big boost in marketing your work and your profession.
Targeting Your Customers’ Emotions Through Brochure Printing
By: Carla San Gaspar | 13/11/2008 | Printing
There are lots of ways that you can try to make it appear like you are ready to face the challenges that bigger companies pose as threats. So these bigger companies use brochure printing for their promotions and information drive.
Understanding, Preventing and Treating Diseases of the Sinus Cavities
By: Carla San Gaspar | 11/11/2008 | Medicine
The sinuses exhibit a close connection with the nose, demonstrated by their similar mucosal lining and by small openings found within the complex. Therefore, the problem of the nose becomes the problem of the sinus cavities and vice versa.
The 3 Essential Elements of Real Estate Postcards
By: Carla San Gaspar | 11/11/2008 | Printing
In any business and profession, you will encounter lots of tips and different advices as to how you are going to nail luck and succeed with your marketing ventures. This also holds true in the real estate biz. You may have already heard about real estate postcards and what these can do to help you iron out the slump with your earnings.
Know the Symptoms of a Sinus Infection in an Instant
By: Carla San Gaspar | 04/11/2008 | Medicine
Knowing the symptoms of a sinus infection may spell the difference between suffering from sinusitis and living a healthy and normal life. Nobody wants to have sinusitis as it brings about pain and discomfort in our daily lives.
Imperative Causes Why You Must Avail Business Cards Printing
By: Carla San Gaspar | 04/11/2008 | Printing
People in the business and professionals alike must never ignore the value of business cards printing to their venture. Your business card says a lot about who you are and how are you going to be perceived by the buying public
Custom Printing – Advertising for Professionals Made Easier
By: Carla San Gaspar | 04/11/2008 | Printing
You will be able to expand your clients’ base by gathering more and more people who will try your services based on how they view your ads. So be sure to hire the services of the right printing company for your custom printing jobs. This way, you will have more chances to be liked by those who will see the materials.
Color Offset Printing – Helping Businesses Survive the Hard Times
By: Carla San Gaspar | 28/10/2008 | Printing
Color offset printing helps you disguise your financial trouble to the people whom you are targeting to get you out of the situation. So make sure that you do everything right in order to succeed without having anyone notice what you have been through.
Advertising 
