How do you increase your chance of establishing a link with a person you just met in a seminar or at a party? You give out your phone number. Or better yet, you can hand your business card to make an impression. Wouldn’t it be nice if you could utilize a similar tool to promote something, say a new product, to leave an impact? Well, you can! Postcards can serve as your product’s business card and postcard printing service the means to do it.
It’s a great way to introduce and advertise a new item in the market. While postcards have been used mainly for short greetings, you can be imaginative and use it to further create a buzz about your product. Here are some guidelines on how to make and use this media and postcard printing to sell:
1. Shoot a picture of your product.
One of the best things about advertising through postcards is enhancing both name and image recall. It’s a great opportunity to showcase a still image of your product since postcards come in different coats. A gloss coat gives a sheen that can make the picture more vibrant. This is steps higher than the regular newspaper ads.
2. Give a short but strong description of your product
Add a description that will spark the curiosity and interest of your target customers. Keep it simple but make sure that it’s enticing. Make a statement by attaching a catch phrase that tells the buyers what your product is about.
3. Make it colorful and pleasing to the eyes
Unlike other media such as newspapers and magazines, your product does not compete with other products for attention in your postcard. Take advantage of this spotlight. Don’t place a bare picture of the product. Package your postcard into an eye-catching artwork. But be careful to make sure that the design does not overshadow the product.
4. Create gimmicks
Aside from its aesthetic value, you can use the postcard to provide easy access to your new product. You can turn half of the card into a ‘return slip’ that the recipient can mail back to you to get free samples of your items. You can have the return address pre-printed for convenient mailing.
You may also opt to have a portion of your postcard turned into discount coupons that they can turn in when they purchase your product. You can come up with different schemes in the coupon such as 30% off the regular price or a buy-1-take -1 offer. Be creative and appear generous.
5. Leave contact details of the company
Don’t’ forget to print the phone number of the company which the consumers can call for comments, suggestions or inquiries. Their response to your product matters. And it’s not just the ratings in the market. Feedbacks can help you to further improve your products and strategies.
If you have a website, add it as well. It’s also a great way for people to get to know your products, both new and existing, better.
Do not limit the ability of your product to play big in the market by just using conventional advertising media especially if it’s new in the market. You have to reach out and introduce it. What better way to do this than to avail postcard printing services and hand out your product’s business card your postcard.
Got a Question? Ask.
Ask the community a question about this article:
Frequently Asked Questions
Kindle Helpdesk
By: cowgirl73 | 20-10-2008
What do you do when you submit an article to article cube and find it all over the web, without your backlinks??!! I spent the time to write the article and only put a small link to by website in the about the author box, only to find my article on several blogs with my link cut out. How annoying.
Free way to speed up pc
By: cindermartin25 | 19-10-2008
speed up pc
Computer fan
By: aredrosefl | 18-10-2008
i have a computer that recenly would just power down and the fans sounded like a jet fan. well it took me this long to figure out to take the side panel off and found a fan on the back side of the computer just hanging there. i see there are square little hooks and it looks like one of the tit things to hook it too on one side is broken somehow and i put it back and now when i stand the tower back up the fan falls off again and my computer powers down. any suggestions on how to get the fan to stay put or is it ok to keep the tower on its side ?
How do you save pictures on a usb from a mac ...
By: milah | 17-10-2008
how do you save pictures on a usb from a mac laptop
Does jeff paul really make u money
By: james wathen | 17-10-2008
does jeff paul really make u money
At what put can i take my no claims from one car to put onto another?
By: rco2 | 17-10-2008
At what put can i swap my NCB to a new policy? Does this have to be at the end of the policy with the no claims with. Or, can i take them towards to end of the policy to put onto a new additional car?
Q&A Powered by:
Latest Printing Articles
Things to Plan Well in Advance for
By: Kate | 18/11/2008
I’ve just come off writing a series of articles talking about how planning ahead might cause you trouble if you aren’t willing to keep an open mind, so now I’m going to focus instead on why you should still plan ahead no matter what.
How You Frame Your Offer
By: Colleen Davis | 18/11/2008
This isn’t really about what exactly it is that you’re offering, but more about the way you present your offer. A lot of marketing is centered on a company’s ability to display their offers in a way that appeals to their customers.
How to Create Short But Powerful Ad Copies Through Custom Printing
By: Maureen Pelayo | 17/11/2008
There may be nothing wrong with what you are doing. But certainly you are lacking on some things. If you are utilizing the print medium for your ads, you can try custom printing for a change. This is to cut yourself out from everybody else, to give your image a boost and so that people can finally notice you.
Design Postcards – Designing Your Marketing Attitude
By: Maureen Pelayo | 17/11/2008
You must dwell enough time and thoughts in any advents with regards to this. This includes how to design postcards, how to make effective ad copies and other things that you have to decide on as you utilize different tools.
The Endless Possibilities With Digital Poster Printing
By: Maureen Pelayo | 17/11/2008
Do you own a small shop? Do not think that because your place is small, you cannot opt for bigger adverting means like digital poster printing. This can serve you in many ways than you may have originally planned.
Wholesale Printing – Leading Your Business to the Right Opportunities
By: Maureen Pelayo | 17/11/2008
Wholesale printing gives you an opportunity to take your chance in advertising to a larger crowd. This is mainly because this is affordable, so you will not think twice about taking the plunge.
The Larger Your Audience the More Unfocused Your Message
By: Kaitlyn Miller | 17/11/2008
As size increases so does diversity. Every state is going to have something unique about it. Every major city is going to have those specific traits unique only to them. Every section of that very city is going to have more and more variations
Place Your Product Into a Person’s Life
By: Kaitlyn Miller | 17/11/2008
When I look at a product I’m not immediately thinking to myself about how I might make use out of it. Typically I just see the product, see what it does, and that’s it. Yes, I’m sure that product could change my life
Advertising 
