Postcard Printing: an Advertising Tool for Your New Product

How do you increase your chance of establishing a link with a person you just met in a seminar or at a party? You give out your phone number. Or better yet, you can hand your business card to make an impression. Wouldn’t it be nice if you could utilize a similar tool to promote something, say a new product, to leave an impact? Well, you can! Postcards can serve as your product’s business card and postcard printing service the means to do it.

It’s a great way to introduce and advertise a new item in the market. While postcards have been used mainly for short greetings, you can be imaginative and use it to further create a buzz about your product. Here are some guidelines on how to make and use this media and postcard printing to sell:

1. Shoot a picture of your product.

One of the best things about advertising through postcards is enhancing both name and image recall. It’s a great opportunity to showcase a still image of your product since postcards come in different coats. A gloss coat gives a sheen that can make the picture more vibrant. This is steps higher than the regular newspaper ads.

2. Give a short but strong description of your product

Add a description that will spark the curiosity and interest of your target customers. Keep it simple but make sure that it’s enticing. Make a statement by attaching a catch phrase that tells the buyers what your product is about.

3. Make it colorful and pleasing to the eyes

Unlike other media such as newspapers and magazines, your product does not compete with other products for attention in your postcard. Take advantage of this spotlight. Don’t place a bare picture of the product. Package your postcard into an eye-catching artwork. But be careful to make sure that the design does not overshadow the product.

4. Create gimmicks

Aside from its aesthetic value, you can use the postcard to provide easy access to your new product. You can turn half of the card into a ‘return slip’ that the recipient can mail back to you to get free samples of your items. You can have the return address pre-printed for convenient mailing.

You may also opt to have a portion of your postcard turned into discount coupons that they can turn in when they purchase your product. You can come up with different schemes in the coupon such as 30% off the regular price or a buy-1-take -1 offer. Be creative and appear generous.

5. Leave contact details of the company

Don’t’ forget to print the phone number of the company which the consumers can call for comments, suggestions or inquiries. Their response to your product matters. And it’s not just the ratings in the market. Feedbacks can help you to further improve your products and strategies.

If you have a website, add it as well. It’s also a great way for people to get to know your products, both new and existing, better.

Do not limit the ability of your product to play big in the market by just using conventional advertising media especially if it’s new in the market. You have to reach out and introduce it. What better way to do this than to avail postcard printing services and hand out your product’s business card your postcard.