A stream of postcard printing technologies and custom printing options has emerged in recent years. The use and features of this century-old print medium received face-lifts, which allowed people to reinvent and experiment on postcards. Coupled with new offerings in mailing schemes, such as direct mailing, postcards have gone beyond simply being a greeting material.
Postcards are rectangular card pieces that usually have a front panel that contains a picture and a back side with space intended for a short message, the mailing address and a stamp. These are meant to be mailed without envelopes. Direct mailing, on the other hand, is a service offered as a form of distribution wherein specific sample sizes are selected and sent as mails with advertisement contents.
Enterprising groups and individuals have resulted to tapping postcard printing and direct mailing to create a marketing strategy combination that’s both effective and economical.
When can you employ both strategies for marketing?
This depends on what you are offering and who you want to be involved. Are you selling a product, advertising a service or announcing an event? Are you targeting housewives, car owners or young members of the workforce? Once you establish answers for these questions, then it’s to know more about the basics of these two.
For what marketing purpose can I use both?
• New product or service
When you want to introduce a new item or service in the market, mass mailing postcards showcasing this can certainly create a wave of buzz. A picture, a short description and brightly colored letters for your product’s name all add up to a striking ad material.
Confident that a little of your product is enough to hook them up, include a return stub or a contact number that they can reach ask for free samples. You can also include promotional offerings such as raffles, with your postcards already pre-encoded with number permutations for the draw.
• Event Announcement
Another interesting use for these strategies is announcing big events such as trade fairs, exhibits, clearance sales, seminars, parties, movie premiers, product launchings and store openings.
Your postcards may serve as or contain the invitation to these events. A tear-ready stub on the postcard can be presented at the entrance with the rest of the postcard serving as a souvenir or, just its core purpose, as an ad campaign material.
• Information dissemination
If your aim is simply to spread information about you, your company or your product, postcards and direct mailing can do wonders.
If, for example, you’re a financial coach, you can send out postcards detailing your services, such as money management and investment planning. With customized postcards, it is even possible to include your business card on the postcard and that’s made detachable by perforations. These can then be mass mailed directly to your specified target clients like businessmen or retirees.
Launching your product to the market mainstream, publicizing an upcoming affair or shedding some more light on your merchandise or service – postcard printing and direct mailing will certainly help you save on marketing expenses since they cost less than ad productions, and TV or radio spots. They generate attention at the fraction of the price. Low-cost and target-specific, this duo opens possibilities to dynamic marketing techniques.
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