Postcards That Really Attract Attention -An Exciting New Twist To A Proven Money Maker
There are hundreds of thousands or even millions of business articles on the web. Most are the same old stuff in a different package. If you read on, you will find something totally new. Chances are you haven’t heard about or seen before. It’s rare when something new and exciting comes along, this is it. And it’s affordable.
The internet and technology have changed the way business is conducted, but don’t underestimate its effectiveness. Some of the old more traditional ways such as direct marketing have produced large profits in the past and continue to do so today. A printed 4 color post card will never go out of style, just keep getting better.
An important reason why they still work today is the fact that postcards are passive. They take no action on the part of the recipicent to be seen. Postcards just need to pass before a reader’s eye to get noticed. Postcards target your messages directly to prospective customers. An offer with a specific closing date as a call to action can be used immediately for a fast return on your ROI. Responses can be easily and quickly measured. Postcards can be printed in a variety of ways, in various sizes and for varying costs. But in order to get a return on your investment (ROI), your postcard needs to stand out from your competition and all the other distractions in your mailbox. Of course, the content is important but more important than the message is the design. It does little good to have a great offer on an uninteresting, boring design. The first thing your card needs to do is attract instant attention so your message is noticed and the reader takes that second look. By getting your postcard noticed, you can guarantee an upsurge of interest . Attention can be achieved by having a high quality full color postcard printed on heavy 14pt or 16pt quality card stock. This choice can make a lasting impression showing quality that transfers to your product. For added interest, you may want to use a Wow Factor effect so that your post card will stand out and get your company noticed.
Wow Factor effects are new state of the art printing techniques that raises the interest level and attract additional attention. Three new affordable gang run Wow Factor printing effects are Spot UV coating, Metallic Silver ink and Colored Metallic effects.
1. Spot UV coating is a high gloss laminate coating that can be applied to selected areas of your card. Spot UV coating can be applied to type, a photo or illustration and also be used on a solid color background to give a high/low effect. Spot UV coating creates a combinations of glossy and dull finish effect to focus the eye and makes the card more appealing.
2. Metallic Silver Ink can be added as a fifth color in conjunction to the standard cmyk 4 color process. Metallic Silver Ink is actually made by adding microscopic bits of aluminum to the ink base which give it a unique metallic look. When this effect is used it adds interest and a special elegant richness to a standard 4 color card.
3. Colored Metallics can create metallic colors sure as silver, gold, brass, bronze, copper and more than 150 other metallic colors you can easily create in Photoshop™. By using this new technique you are able to increase the colors in the traditional 4 color pallet and create effects never seen before. The possibilities of using these effects is only limited by your imagination.
Wow Factor effects are very unique and require special technology to produce. They are only offered by a very few commercial printing companies so it is not common and over used. If you looking for an attention driver, you have to learn more about these hot new printing techniques. Find a printer that offers Wow Factor effects and see how it raises the bar and changes the game. You can’t sell yourself without getting the customers attention. Unfortunately, Wow Factor effects do not reproduce on monitors, so you can’t see them online. But if interested, request free samples from printers offering this great attention getters and see for yourself what these card can actually look like.
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The old line, ten percent of the fishermen catch 90 percent of the fish couldn’t be more true than when we are in a deep recession. Competing for the trophy fish doesn’t require hard work as much as planning and new tactics. If you have a small business, you have an advantage. You can quickly change strategic plans to meet the challenges of a rapidly changing economy.
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The internet and technology have changed the way business is conducted, but don’t underestimate its effectiveness. Some of the old more traditional ways such as direct marketing have produced large profits in the past and continue to do so today. A printed 4 color post card will never go out of style, just keep getting better.
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