Many companies and establishments know that stickers or sticker printing can contribute a lot to business operations. One way of looking at stickers and its uses is through marketing or advertising where stickers may play a small yet substantial role.
Use stickers as your promotional materials. Build up your company image, popularize your brands and help mould your clientele’s perception of you – do all these with an effective sticker campaign. Here’s how:
1. Make Your Stickers Values Oriented
• Values oriented stickers have a higher probability of being “stuck” by customers than company logos or slogans.
• Whatever your business, it’s not products or services that you’re selling – it’s benefits. The only way a customer will buy your product is if you can convince him that it will benefit his life. Sounds obvious? It is, and should be.
• If you’re a cosmetic company, you sell “confidence”, if you are a real estate developer, you don’t sell “houses” you sell a lifestyle. Following this logic, your stickers and marketing materials shouldn’t sell your company logo, it should sell benefits – make people feel good about themselves.
• Nike’s “Just Do It” would make a good example. It is action oriented and is empowering in nature. The message is a reminder to the customers, and reminders make good stickers.
2. Use Your Stickers as a Testimonial
• Next to experts, nothing’s more convincing than a testimonial from an unbiased neighbor. You can’t force people to sales talk for you, (lest the unbiased notion disappears) but there is a subtle way to do it.
• Stickers are labels - they say something about the people who use them. When people decide to place a sticker in their property, it’s like they are giving a testimonial for the company. I doubt a vegetarian would put Wendy’s “Where the beef?” anywhere near his property? (Unless it’s his sense of humor.) You should take advantage of the potential of your stickers converting your customers into unsuspecting volunteer salesmen.
• But the tricky part is convincing them to put these stickers in visible places. One way is to give out these stickers as loyalty rewards and offer discounts or other benefits to go with it. For example, Burger King gave out car stickers with the promise of a 10% discount for drive-thru purchases. Or the simple “free sticker inside” used sparingly can work its magic.
3. Pay Attention to Design
• The advantage of stickers is that they are small enough to be given away like the flyer. But unlike the flyer that can be discarded after a brief skimming - stickers can be used decoratively. (Just check the sticker collections they auction of at eBay.)
• Stick to die-cut vinyl stickers with white background. White is a neutral color so it won’t clash with the colors of its environment. Vinyl has a nice expensive sheen to it, in addition to making it durable. Paper label stocks are also durable and common to use. It can even be UV coated or uncoated so you can print over the latter.
Stickers, in the be all and end all, should be designed with quality and printed in quality. Simply put, they are not only meant to look nice, but must be built to last and perform accordingly. Visit an online sticker printing company now and find out more about your sticker printing options.
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