Printing 101: Printing 8.5 X 11 Brochures

Printing companies give you different options you can choose when printing your 8.5 x 11 brochures. Because of this, you should take advantage of these options and create a brochure that is uniquely your own. Some of the options that you can do with your 8.5 x 11 brochures are:

•    You can print on a variety of stocks that a printing company has. You can choose from 100 lb. Gloss Text, 100 lb. Matte Text, or 100 lb. Gloss Cover, each of them are with distinct advantages and characteristics that you can use in any specific situation
•    You can also choose what fold you want. Standard folds like Tri-fold, Bi-fold, and Z-fold are readily available. However, for other folds like Gate fold, Accordion fold or other custom folds that you can think of, it is better to contact your printing company first and discuss with them the different options that they offer.
•    You can also use a wide range of colors. Full color printing is the norm but two color printing as well as single color printing is also available. You can print and use colors exactly how you want them. You can print your brochures in full color front-blank back (4:0), full color front-black back (4:1) or full color on both sides (4:4).

Value Added Services
What’s more, printing companies offer a variety of value added services when printing your brochures. These services that are offered by reputable printing companies ensure that you have a quality prints at your disposal. These are:

•    Free Project Review that lets you submit your files online for checking even before you commit to an order. Your files are processed and checked by a team of pre-press experts for any errors in terms on color, image and print quality – making sure that your files are printed smoothly. No necessary orders or upfront payments needed. Clients and interested individuals can simply upload brochure designs online and let the experts handle the proofing and all the other dirty works.
•    Along with the free File Review should come an electronic .PDF proof that is sent out to clients at no extra cost. As part of the proofing services that printing companies give, these PDF proof is an accurate representation of what your prints will look like after printing. There you can check your files with the corresponding bleeds, trim lines and safe zones. You can check for errors and adjust your designs accordingly.

And to give you an idea on how to use your brochures, here are some of the things that you can do:

•    Distribute them on the streets
•    Hand then out personally
•    Leave them on racks
•    Leave them in trade shows
•    Stack them up on crowded places
•    Use them as supplements
•    Use them as presentation materials

Acquire a full range of printing services for your 8.5 x 11 brochures and complete your marketing and business materials through the different options and services that you can avail of.